Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line.
The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.
What’s driving the disconnect with younger audiences? Here are some underlying themes.
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention.
Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.
Looking to create great videos without breaking the bank? Here are some best practices.
After speaking to over 200 brand leaders, on industry insider offers his view on what will be the trends to watch for the year ahead.
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series.
Also: Domestic air traveler numbers return to pre-pandemic levels, PR Council opens registration for its certificate program, Krispy Kreme offers free donuts with proof of vaccination, and more.
For writers, the devil’s in the nitpicking details. Go from mediocre to meticulous by minding your adverbs, sentence structure, redundancies and vague wording.
Also: Tech firms start pulling out of CES, China’s top livestreamer gets taken down for tax evasion, and more.
A round-up of solid advice from 22 top marketing pros to make your next year the best one yet.
Also: Americans prioritize vacation travel for 2022, Peloton pulls Chris Noth ad following sexual assault allegations, and more.
As 2021 comes to a close, brand managers are planning next year’s social media strategy. Here are eight trends that could help your team make a splash.
