Ragan Insider Jeff Kreisler
3 science-backed ways to fend off procrastination
Increase your immediate rewards, make the future more real, and force yourself to start. Go ahead and eat that cookie, too.
Content Marketing
Ragan Insider Ted Kitterman
WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost
Also: Juul seeks fresh start with new CEO, Fiat Chrysler mum on emissions scandal, Comscore takes hit over SEC settlement, and PR pros sound off about the press release.
Ragan Insider Dorothy Crenshaw
7 reasons why effective PR is more important than ever
Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale.
Ragan Insider Robby Brumberg
Infographic: 13 procrastination pitfalls imperiling your productivity
Take breaks throughout the day, don’t shrug off your delay tendencies, and disable your email notifications—pronto.
Ragan Insider Ted Kitterman
How Toyota uses podcasts to reveal its human side
The company launched a digital radio show to highlight important behind-the-scenes stories. The program offers significant lessons for brand managers and communicators.
Ragan Insider Beki Winchel
Thomas Cook collapse strands 600K, Walmart drops e-cigarettes, and holiday shoppers to use voice recognition
Also: Nestle touts luxury KitKats, YouTube warns millions about phishing scam, ‘extraordinary nastiness’ KO’d Disney’s Twitter deal, tapping employees’ climate stances, and more.
Ragan Insider Julia Sahin
9 ways PR pros can increase their skill sets
You don’t have to be a full-time student to increase your knowledge and gain experience that you can apply to your current work projects. Here’s how you can continue to grow.
Ragan Insider Ashley Perkins
Why and how to use IGTV for content marketing
The new Instagram platform offers a great opportunity to attract and hook viewers, especially millennials. Here’s what you need to know.
Ragan Insider Lucas Miller
Why website accessibility is crucial for a client’s digital reputation
Stemming from the Americans with Disabilities Act, this inclusive approach to digital design and user experience is a key element for today’s online audiences. Here’s what you should know.
Ragan Insider Brian Pittman
5 ways to infuse emotion into your storytelling
Avoid deluging your audiences with information, no matter how cerebral they might be. Woo the hearts, and minds will follow. Here are key takeaways from our conference at Disneyland.
Ragan Insider Ted Kitterman
Optimizing your op-ed, Instagram eyes TikTok-like videos, and Canada’s PM apologizes for ‘brownface’ photo
Also: J&J fires back over opioid protest, KFC builds buzz with doughnut sandwich, PR pros name top crisis of 2019, and more.
Ragan Insider Christian Henderson
3 steps to crafting an event that benefits both brand and talent
Marketers often play choreographer when envisioning just the right celebrity or performer to convey an organization’s values and message. Slip on your dancing shoes, and let’s get moving.
Ragan Insider Ted Kitterman
How PR pros miss the mark on SEO
If the purpose of all your content creation and media outreach is to drive traffic to a website, you must have a firm grasp of best practices involving search engines.
Ragan Insider Ted Kitterman
Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle
Also: Merriam-Webster adopts nonbinary ‘they,’ FedEx speaks out on the U.S.-China trade war, the worst crises of 2019, and a perfect ‘Princess Bride’ tweet.
Ragan Insider Farahnaz Mohammed
Copywriters, are you committing these 7 deadly sins?
Writing for the web poses all sorts of hazards, from an overload of SEO to neglecting proofreading. Here’s how to identify—and avoid—these common missteps.
