Ragan Insider Ted Kitterman
Infographic: 71 stellar blog headline ideas
Looking to add heat to your content creation efforts? Here are potential title templates to help generate story ideas for your organization.
Content Marketing
Ragan Insider Ted Kitterman
Trust in CEOs craters, Bed Bath & Beyond pulls ‘blackface’ jack-o’-lanterns, and Gen Z keys in on brand purpose
Also, Twitter blames missed earnings on platform bugs, Google claims the crown in quantum computing, the biggest barriers for PR pros, and more.
Ragan Insider Greg Harrison
5 marvelous marketing takeaways from entertainment campaigns
To turn consumers into fans, try playing on emotion, and titillating instead of purely selling.
Ragan Insider Beki Winchel
Boeing axes a top exec, REI takes a pass on Black Friday, and why it’s time to start using AI
Also: NBC affiliate apologizes for delayed tornado report, Always’ more-inclusive packaging, Nike chief resigns, and PR pros’ favorite platforms for personal branding and networking.
Ragan Insider Tim O’Brien
Are ‘influencers’ really that influential?
Some people have huge social media followings, and some have the power to shape civilization. Sometimes those groups overlap—but not always.
Ragan Insider Beki Winchel
KFC ‘seasoned tickets’ sell out, Malibu Barbie as an Airbnb host, and the beer wars slosh on
Also: Juul pulls fruit-flavored products in U.S., Experian’s media relations secrets, interactions on Facebook and Instagram remain steady, and more.
Ragan Insider Beki Winchel
Dior’s China dustup, Dunkin’s CMO departs, and Vatican introduces a digital rosary
Also: Virgin Galactic hits marketing best practices, social media stats reveal opportunities for podcasting, Starbucks Japan debuts Instagram-worthy beverage, and more.
Ragan Insider Beki Winchel
Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns
Also: Fortnite goes silent to build anticipation, Jim Beam offers fans an Airbnb experience, ‘debt-free’ degrees for Chipotle employees, and more.
Ragan Insider Ted Kitterman
Infographic: The ABCs of personal branding
Turning yourself into an industry leader requires developing your unique voice and aesthetic. Here are some ways you can build yourself into an icon in your field.
Ragan Insider Beki Winchel
WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features
Also: Disney+ leans into nostalgia with Twitter thread, Porsche and Boeing team up for futuristic travel options, Xbox looks to cut down on toxicity, and more.
Ragan Insider Dan Fries
3 unforgiveable content creation sins
Steer clear of generic messaging, be mindful of keyword use, and don’t ignore spam filters.
Ragan Insider Beki Winchel
Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more
Also: Michigan dumps Fisher Investments over sexist remarks, Carlsberg debuts ‘paper’ bottles, Renault fires its top boss, and more.
Ragan Insider Beki Winchel
‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay
Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more.
Ragan Insider Beki Winchel
Toys ‘R’ Us partners with Target, Uber tests pet-friendly rides, and 25% of women have never asked for a raise
Also: Lego offers a ‘recycling’ program that benefits nonprofits, Transamerica shares insights from an award-winning social media strategy, Vodafone shutters 1,000 stores, and more.
Ragan Insider Beki Winchel
Twitter apologizes for misusing data, Dick’s Sporting Goods mulls ditching all guns, and why employers must support mental health
Also: Many consumers think social media has too much sway on news, WeWork to lay off 500 employees, insights on ‘snackable’ content from Amazon, and more.
