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A dry chronology will bore readers to tears—if they read the piece at all. Don’t think hyped language will save you, though. Consider these techniques for spinning a compelling yarn.
Many organizations are using the technology to give people a glimpse into the future—or, for museums and such, the past—to inform and to guide purchasing decisions. Is yours?
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Passion is important, but so are inertia, a workable format and knowing when to stop tinkering.
The apparel company, founded by Bert and John Jacobs, has optimism in its DNA. The brothers sought to engage their community by telling stories about people doing good for others.
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The airport’s content strategy offers lessons for communicators keen on cutting through the clutter for busy colleagues or customers.
Passion is important, but so are inertia, a workable format and knowing when to stop tinkering.
Your content marketing efforts aren’t just an exercise. Here’s how to make sure all your time and money are going toward measurable goals.
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All that writing and editing won’t do you any good if the final product doesn’t drive customer traffic and deliver hard business results. Here are some tactics to make your content stand out.
