Also: The top YouTube channel for 2019, how leaders can make the most of video, how much PR pros traveled in 2019, and more.
Whether you seek to highlight execs’ expertise or reveal their personal side to employees, authenticity is crucial. Here’s how to play to their strengths and wow your audience.
Also: YouTube Music gets more personal, LinkedIn offers new features to manage groups, how to take advantage of 2020 politics, where communicators report, and more.
The video app is taking younger users by storm, but does that mean your organization should join the conversation? This graphic will help you decide.
How should your executive team use online platforms? This download offers insight into how some of the world’s biggest names use their channels to tell stories.
Also: Why B2B companies must invest in CSR, how much customers will pay for shipping, tips for getting your CV past the robots, the top content channel for 2020, and more.
Corporate social responsibility efforts such as sustainability and human rights are no longer a mandate solely for consumer-facing enterprises. How is your organization stepping up?
Also: Lessons from Medtronic’s hurricane response, how CMOs think about the future, the ideal podcast length, and more.
Whether you’re calculating year-end results or planning for 2020, benchmarks show where you stand—and which direction to go. Pluck insights from recent studies to shape your strategy.
Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement?
Also: Spotify sparks engagement with its annual data roundup, United chief to step down, Dictionary.com decrees ‘existential’ its word of the year, and more.
Also: Google sued over copyright claim, Ford and McDonald’s team up for caffeinated sustainability, how execs are involved in PR efforts, and more.
Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more.
Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more.
ABM—account-based marketing—puts a new twist on reaching and keeping B2B customers. Here’s how to make it work for you.
