Ragan Insider Andy Crestodina
7 can’t-miss tactics for reader-grabbing headlines
Make specific promises, use numerals, ask questions, and put ‘impact’ words at the beginning.
Content Marketing
Ragan Insider Brian Pittman
3 SEO tips to increase your Google rank
Stop worrying about Google’s BERT update. Here’s how to increase your reach.
Ragan Insider Beki Winchel
Golden Globes goes vegan, Little Caesars partners with DoorDash, and Landry’s addresses a data breach
Also: Why ‘thought leadership’ is a powerful strategy and not just jargon, comedian’s Facebook donation rakes in money to fight Australia wildfires, and more.
Ragan Insider Susan Saronitman
The Olympics offer potential sponsorship gold, but there are risks
The pageantry, the passion, the global reach—all have significant allure for marketers and brand managers. Still, crises can hit even amid the revelry, so a response plan is essential.
Ragan Insider Beki Winchel
Mattel introduces American Girl with hearing loss, U-Haul shuns new hires who use nicotine, and Spotify bans political ads
Also: California’s Consumer Privacy Act starts, workplace distractions take a toll on employees, Muscle Milk aims to reward year-round fitness fans, and more.
Ragan Insider PR Daily Staff
PR Daily top stories of 2019: Nos. 1–10
It’s New Year’s Eve, and we’ve come to the end of our rundown of the top stories from the past year. Here’s the top 10 stories that thrilled readers over the last 52 weeks.
Ragan Insider Daniela McVicker
7 signs your audience hates your engagement strategy
Your content marketing plan is a big investment of time and resources. What are the signs that your efforts and money are misplaced or mismanaged?
Ragan Insider Robby Brumberg
Infographic: How to write irresistible headlines, from A-Z
Read on for an alphabet’s worth of tips to craft zippy, snappy, satisfying story-toppers.
Ragan Insider Beki Winchel
3 hot marketing trends for 2019
Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences.
Ragan Insider Ted Kitterman
Infographic: Top graphic design trends
Are your visuals keeping up with the latest changes in style and composition? Consider these insights to make sure your content explodes off the screen.
Ragan Insider Ted Kitterman
How to build your social media content calendar
How often should you post content to your social media channels, and what should that content look like? It all depends on your goals and target audience—and how much you want to spend.
Ragan Insider Jessica Lawlor
PR pros predict which industry trends will matter most in 2019
How will the industry change in the coming year? These veterans offer their insight on which outcomes can be expected and what developments savvy pros should watch closely.
Ragan Insider Katy French
94 helpful, handy content marketing resources
If you’re looking for a trove of fresh ideas or useful tools, you’ve come to the right place. Read on for a hearty helping of creative inspiration.
Ragan Insider Julie Colborn
Are you ready for the future of content marketing?
It’s a new year, and that means its time to reevaluate your content marketing strategy. Consider these insights to guide your efforts.
Ragan Insider Dan Fries
9 steps for optimal content marketing
Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Here’s what you need to know.
