Content Marketing

Ragan Insider | Robby Brumberg

Forecasting 10 hot marketing fads for 2020

Find out which content trends will ascend and what tactics are nearing an end.

Ragan Insider | Ted Kitterman

How PR pros should prepare for a year of change

Our PR industry never stays the same for long. Here’s how our Advisory Board suggests you invest in yourself to reap the rewards of the dynamic year ahead.

Ragan Insider | Beki Winchel

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

Also: Sainsbury’s wins Twitter with Beyoncé tweet, Walmart and others get kudos on sustainability, brands cash in on big NFL game day, and more.

Ragan Insider | Melissa Burns

7 tactics to make the most of pay-per-click marketing

Despite a pivot toward content marketing, PPC can be cost-effective and quite successful—if you know its particulars. Follow these guidelines to save yourself money and undue aggravation.

Ragan Insider | Beki Winchel

Ralph Lauren in cultural appropriation flap, New Jersey’s schmear campaign on Twitter, and Powerade’s new look

Also: NBCUniversal tweets gibberish, Ben & Jerry’s new flavor taps an old meme, PR pros’ collaboration preferences, and more.

Ragan Insider | Katy French

9 keys to measuring content marketing success

Start by establishing what, precisely, you want to achieve. Then, identify specific KPIs, track your progress, and don’t be afraid to tweak tactics on the fly.

Ragan Insider | Erin Ovadal

Tips for wooing journalists with topics and formats they favor

Form follows function, but with digital content malleable to both text and visual conveyances, delivery options abound. The trick lies in familiarizing yourself with their beats and preferences.

Ragan Insider | Beki Winchel

Twitter suspends Grindr from ad network, Spotify offers pet playlists, and Pinterest surpasses Snapchat

Also: Pepsi teases free soda in Super Bowl score gambit, Burger King offers Bronx residents free burgers, Bose and Mozilla face layoffs, and more.

Ragan Insider | Beki Winchel

GM’s Hummer goes electric, Instagram beefs up video tools, and One Million Moms raise hell with Burger King

Also: Google personalizes travel recommendations, benefits of coworking spaces, Frito-Lay gives a moniker to “Cheeto dust,” and more.

Ragan Insider | Beki Winchel

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

Also: Remembering Harold Burson, Booking.com welcomes 2020 in style, H-E-B crowned as consumers’ top grocer, and more.

Ragan Insider | Ted Kitterman

How Stonyfield crafts unique experiences for influencers

Getting social media stars and bloggers to write about your product can be a huge win for your organization. However, winning over these skeptical creators takes great attention to detail.

Ragan Insider | Beki Winchel

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

Also: YouTube influencer shares tips to quell health care ‘misinformation,’ CollegeHumor lays off almost all its staff, and more.

Ragan Insider | Beki Winchel

Dogs drive online engagement for UPS, Girl Scouts offer cookies with a message, and Facebook defends stance on political ads

Also: Uber partners with mass transit providers, how digital media will be disrupted in the new decade, and whether in-person or virutal activations will prevail in 2020.

Ragan Insider | Beki Winchel

Pier 1 prepares for bankruptcy, Red Cross dangles a Super Bowl score, and email works for millennials and Gen Z

Also: YouTube rolls out its policies to protect children viewers, Oscar Mayer offers a delicious job opportunity, purpose-led communications become a focus, and more.