Visual content continues to soar, but you could be leaving out a crucial portion of your audience. Follow these best practices to make your videos more inclusive in 2022.
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The lighting company and Marcus Thomas created a cohesive content strategy to drive awareness. These efforts earned first place in the Content Series category of PR Daily’s 2020 Content Marketing Awards.
How will you grab an online audience this year? Here’s how industry insiders see the game.
Phrases like “fast-paced environment” and “like a family” can be a signal that you have a culture problem and could dissuade some applicants from applying.
Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.
Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months.
Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await.
In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms.
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The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know.
Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.
Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
