The research shows consumers clamor for product explainer videos. Also, you don’t need fancy equipment; use your smartphone—but keep things concise, for explainers and internal comms.
Also: Wendy’s launches its breakfast menu, Harley-Davidson’s chief departs, AmEx responds to reports of shady sales tactics, and other stories.
Also: Many communicators are focusing on organic growth, shelter dogs campaign highlights adversity, where PR pros like to network, and more.
You have one chance to make a first impression, but your ability to reach your target audience again and again can make the difference in a crowded digital environment.
Also: A Facebook Live gaffe enlivens a weather report, what makes a company’s reputation, Ragan’s 2020 Salary and Workplace Culture Survey, and more.
Also: Webinars elevate marketing campaigns, music industry revenue skyrockets via streaming, Shamrock Shake marks 50 years, and more.
Keep pieces pithy and poignant, and demonstrate your commitment to privacy.
We’re conducting our first-ever Social Media Career Survey to learn more about how the technology has changed communicators’ career paths. Participants will get a copy of the results.
Know your values. Create a communications cadence. Unite through internally viral video. Here’s a sneak preview of a Microsoft session from Ragan’s big Disney World conference.
The connectivity of smart devices helps consumers find businesses, of course, but the inverse is true as well. Location information is just one element of the commercial toolkit.
Also: Yorkshire Tea is caught in political crossfire, IHOP pushes National Pancake Day, Samsung downplays its data breach, and other stories.
How do you ensure your content strategy will create something your audience can’t ignore? Here’s how you can take a big swing and repurpose your efforts afterward.
Also: Ryanair’s chief takes heat over Muslim comment, Krispy Kreme debuts delivery for ‘leap day,’ PR pros identify the top trends in 2020, and more.
Public relations pros should embrace artificial intelligence to help them become strategic advisors within their organizations—unless they prefer to sit on the sidelines.
Also: Ragan’s 2020 Salary & Workplace Culture Survey, McDonald’s debuts Quarter Pounder scented candles, the reliability of online polls, and more.
