Content Marketing

Ragan Insider | Filomena Fanelli

7 deadly PR truths from ‘Tiger King’

The Netflix documentary offers more than entertainment for viewers. Here are some communications takeaways from the cultural phenomenon.

Ragan Insider | Beki Winchel

Amazon shuts French distribution centers, Instagram tools for connection during COVID-19, and GIF use is up 33%

Also: Citi Group partners with &pizza to feed health care workers, how leaders can give employees hope during COVID-19, how influencers can help you weather the crisis, and more.

Ragan Insider | Jamie Knightley

The current crisis demands more external communication

Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.

Ragan Insider | Beki Winchel

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.

Ragan Insider | Roula Amire

Take our survey on COVID-19’s impact on communications

Tell us how you’re reaching remote employees, if your value has increased internally, and what departments you’re working with in this short survey.

Ragan Insider | Beki Winchel

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more.

Ragan Insider | Beki Winchel

Insurance companies issue COVID-19 credits, Panera offers groceries as H-E-B sells restaurants’ meals, and Google bans Zoom

Also: Dolly Parton reads stories selected from her nonprofit, ‘COVID-19’ is trending downward in news and on social media, social media content during the crisis, and more.

Ragan Insider | Beki Winchel

Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday

Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more.

Ragan Insider | Beki Winchel

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.

Ragan Insider | Ali Grant

Adjusting your social media messaging during a global pandemic

With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis.

Ragan Insider | Beki Winchel

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.

Ragan Insider | Beki Winchel

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.