Ragan Insider Ted Kitterman
How Re/Max pivoted for Pride Month during the pandemic
With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways.
Content Marketing
Ragan Insider Beki Winchel
Disney Parks rebrands Splash Mountain, Macy’s lays off 3,900 corporate employees, and Walmart gets backlash for ‘All Lives Matter’ t-shirts
Also: Amazon announces Climate Pledge Arena, Chuck E. Cheese parent files for bankruptcy, the COVID-19 messages that resonate with consumers, and more.
Ragan Insider Jenifer Slaw
How COVID-19 has brought back the public’s appetite for facts
When will audiences tune out from sheer exhaustion? Here’s how one PR pro sees the journey for media coverage of the historic pandemic.
Ragan Insider Beki Winchel
Hulu, Netflix and the BBC pull content with blackface, WestJet and Universal Orlando announce layoffs, and Caesars offers cash to wear face masks
Also: How not to respond to a rejected media request, Facebook Live viewership increased 50% since January, adopting social justice initiatives, and more.
Ragan Insider Diane Schwartz
AMEC’s Johna Burke: ‘It’s OK to not be OK all the time’
The global managing director for the leading resource for measuring communications shares her best measurement, management and martini advice.
Ragan Insider Beki Winchel
Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations
Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more.
Ragan Insider Beki Winchel
NASCAR unites behind Bubba Wallace, tech speaks out against immigration visa freeze, and AP Stylebook capitalizes ‘Black’
Also: Google adds ‘fact check’ label to images, 78% of sentiment around Pride Month content is positive, Ben & Jerry’s explains ‘defund the police’ with ice cream image, and more.
Ragan Insider Devon Gardner
5 emerging, surging social media trends for 2020
Scrap your content calendar, prioritize listening, and put self-promotion on hold.
Ragan Insider Beki Winchel
Snap says ‘sorry’ for Juneteenth filter, AMC to require face coverings after all, and Patagonia joins Facebook boycott
Also: Dreyer’s to rebrand its Eskimo Pies, Upwork reports that hiring managers are turning to freelancers during COVID-19, Netflix announces ‘The Witcher’ with a poem, and more.
Ragan Insider Richard Lorenzen
How to get more PR value from surveys
Journalists are ravenous for research figures. By having proprietary data to share, you can find media coverage that would have been elusive otherwise. Here’s how.
Ragan Insider Ted Kitterman
Business leaders honor Juneteenth amid renewed conversation around race
While some organizations like Twitter and Slack gave employees the day off to mark the end of slavery in the U.S., others like Amazon encouraged workers to use the day at work for education and reflection.
Ragan Insider Ted Kitterman
How stances on racial justice are affecting trust
According to Edelman’s Trust Barometer, the risks of staying silent have never been higher.
Ragan Insider Ted Kitterman
Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more
Also: Cream of Wheat and Lloyd’s of London address racist past, Orlando International Airport sets the record straight on Twitter, when PR pros plan to return to the office, and more.
Ragan Insider Ted Kitterman
How Wyndham Destinations changed tactics during the COVID-19 crisis
The hospitality chain drove conversations online and in media outlets through new partnerships and virtual offerings.
Ragan Insider Rob Reinalda
How the PR industry has changed in the past 25 years
Ragan Hall of Fame honoree Philip A. Nardone looks back on his career, key personal decisions, the struggle of operating in a pandemic, and his favorite myth to bust.
