Here’s how PR pros should take advantage of this moment and use digital tools to tap into a powerful zeitgeist around social responsibility and collective action.
Pursue and prioritize whatever keeps your soul happy, persevere through the initial ‘difficult’ stages, and make time to follow your curiosity.
For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability.
The motor company is looking to find success by leaning into nostaliga, while also investing in new technology and trends.
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Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’ and more.
Also: Kraft serves macaroni and cheese for breakfast, Cheetos to add mac ‘n cheese offering, Twitter and Facebook remove Trump tweets for misinformation, and more.
If you say one thing and do another, you’ll quickly lose credibility. Here’s why your internal messaging should shape, influence and animate all your communication.
Be a helper, keep your pitches snappy, and do your research before hitting send.
Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more.
Also: Consumers’ satisfaction with social media platforms drops, Twitter under investigation by the FTC, the Red Cross helps TikTok fans prepare for Hurricaine Isaiah, and more.
Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program.
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One PR pro argues that a message about environmental impact must also showcase transparency and help educate your audience.
