Joy Knowles
3 tough challenges PR pros are facing amid COVID-19 uncertainty
Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic.
Content Marketing
Beki Winchel
Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa
Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. 30, 50% of pros feel productive while wearing pajamas, and more.
Whitney Fishman Zember
3 ways brands can support consumers’ mental well-being
Provide meaningful utility instead of empty platitudes, and enlist the help of experts before you act.
Kat Wawner
4 changes in advertising that communicators should know
With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.
Beki Winchel
Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets
Also: How PR and marketing pros are responsible for fighting disinformation, Red Lobster, PepsiCo and Taco Bell offer signature drinks, Airbnb turns to the Fresh Prince, and more.
Beki Winchel
Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging
Also: Paul Rudd gives a PSA on wearing masks, Deloitte issues a visual breakdown of its performance, Amazon launches designer stores, and more.
Roula Amire
How Edmunds measures the quality of earned media
A look at how the consumer car shopping website quantifies media coverage.
Beki Winchel
Valuable content can strengthen your brand more than any promotion
Take inspiration from REI’s recent offering around campaign as the retailer experiences increased demand for outdoor gear during social distancing from COVID-19.
Ragan Insider Ted Kitterman
How Visa Canada is helping its community during COVID-19
The company looked at how small business owners were hurting during the pandemic and came up with a campaign to try and help them find new customers.
Beki Winchel
Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays
Also: The conundrum of long-term branding strategies, print publications’ decline accelerates during COVID-19, Instagram might charge for links in descriptions, and more.
Lisa Glover
3 crisis PR lessons from a #CoronaBride
Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
Katie Keane
How you should adapt your social media strategy during COVID-19
With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend.
Ted Kitterman
Dotted Line Communications’ Aimee Clark: ‘Be ready for anything’
Here’s how this agency leader sees the landscape for the next six months and beyond—and where she sees opportunities for PR and communications pros.
William Comcowich
13 smart, affordable ways to promote events
Start early, seek a strong news media hook, and give publishers plenty of lead time.
Beki Winchel
The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie
Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.
