Ted Kitterman
Affect’s SVP Jen Dobrzelecki: ‘Keep going’
Here’s how this NYC-based PR exec views the future of the industry, the short-term effects of COVID-19 and the tools that help the most during WFH.
Content Marketing
Beki Winchel
Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update
Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more.
Jason Dressel
5 examples of clever, creative COVID-19 pivots
The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.
Beki Winchel
‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day
Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more.
Domenica D’Ottavio
When is it OK for your brand to weigh in on breaking news?
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
Beki Winchel
United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese
Also: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.
Beki Winchel
3 ways to select the right channel for your message
Walker Sands’ vice president of marketing shows that to effectively reach your audience in 2020, you must meet them where they are.
Beki Winchel
Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping
Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more.
Beki Winchel
Wells Fargo criticized for diversity comments, Ralph Lauren to cut 15% of its workforce, and Bumble Bee Seafoods responds to Trump
Also: Reese’s gets salty with product launch, Microsoft introduces features for employee wellbeing, 78% of consumers buy from organizations that put employees first, and more.
Ted Kitterman
How the pandemic has revealed a need for new comms skills
Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world.
Beki Winchel
Foot Locker offers voter registration, Dixie Brewing Company takes suggestions for new name, and PetSmart offers guinea pig costumes
Also: How schools’ COVID-19 dashboards rank, Sizzler files for bankruptcy, new emojis coming in 2021, and more.
Roula Amire
Why telling sustainability stories is important year-round
Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published.
Beki Winchel
Oracle and Walmart tout TikTok partnership, Nikola founder and chairman resigns, and brands silent after Ruth Bader Ginsburg’s death
Also: Walmart pledges zero carbon emissions by 2040, Twitter looks into potential racial bias in its algorithm, employees value remote working across demographics, and more.
Beki Winchel
When reporting your organization’s anti-racism efforts, make them ‘skimmable’
TD Bank’s recent corporate newsletter outlining how it’s tackling diversity, equity and inclusion enables readers to see the organization’s vision for the future.
Beki Winchel
Walmart raises wages for 165,000 employees, Raytheon to cut 15,000 jobs, and TikTok banned from U.S. app stores
Also: Amazon Music launches podcast offerings, Vitaminwater’s social media manager embraces memes, Mayo Clinic announces interactive COVID-19 tracker, and more.
