Sue Horner
10 creative ideas to emerge from COVID-19 ennui
If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration.
Content Marketing
Christina Hennessy
11 fantastic tips to improve your virtual presentation slides
With audiences viewing your PowerPoint on smaller screens during WFH, it’s important to reimagine your visual format.
Beki Winchel
Singles’ Day poised to break records, WarnerMedia announces layoffs, and Whole Foods partners with Progressive to offer a ‘Turkey Protection Plan’
Also: ‘Jeopardy’ honors the late Alex Trebek, the European Commission files antitrust claims against Amazon, brands tweet Veterans Day messages, and more.
Beki Winchel
McDonalds announces ‘McPlant’ line, Pizza Hut offers meat-free sausage, and Ulta partners with Target for ‘shop-in-shop’ boutiques
Also: Primark UK’s shopping bags double as wrapping paper, 4 in 5 consumers say websites are more important than social media, Four Seasons jumps on election branding, and more.
Beki Winchel
Brands respond election results, Dixie Brewing changes moniker to ‘Faubourg Brewing Co.,’ and how marketers see the future of content
Also: Warner Bros. cuts ties with Johnny Depp, Bloomberg’s new TV play, PR pros share their videoconferencing setups, gifts for the strong and influential women in your life, and more.
Ted Kitterman
What is the future of the press release?
Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets.
Ted Kitterman
Ryanair’s Twitter account pulls no punches on U.S. election
The European airline has been snarking as the U.S. election results hang in the balance. How are the sassy tweets being received?
John Rampton
9 ways to bolster your daily productivity and efficiency
Focus on one goal at a time, cultivate “deep work,” and prioritize empathetic listening.
Beki Winchel
The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts
Also: The New York Times reaches 7 million digital subscribers, Pet Valu to permanently close, Warner Bros. answers backlash over ‘The Witches,’ and more.
Ted Kitterman
Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications
This comms pro has seen it all throughout her career in roles with Edelman, L’Oreal and Scholastic. Here’s what she sees next for the industry.
Beki Winchel
Friendly’s files for bankruptcy, ‘Sesame Street’ celebrates Cookie Monster’s birthday, and 72% of U.S. citizens of voting age use social media
Also: CoxHealth shows off costumes for its NICU residents, Wrangler partners with ‘Rick and Morty’ after in-show mention, Fox TV tweets self-care meme, and more.
Laura Borgstede
6 reasons your content marketing program is struggling
It all comes down to strategy, calls to action and an effective measurement program.
Beki Winchel
NHL’s Arizona Coyotes drop draft pick after backlash, Walmart removes guns from shelves due to ‘civil unrest,’ and brands make fun of tone-deaf Kardashian tweet
Also: Carters offers personalized videos from Santa, a Halloween costume encourages voting, 68% of agency executives have altered their offerings during COVID-19, and more.
Tony Silber
Ragan survey: Brand storytelling increases in importance
And communicators are doing a lot more of it, too.
Debra Sobel
5 ways to get purposeful communication right during the COVID crisis
It’s never been more important to show that your organization stands for more than the bottom line.
