Hugh Braithwaite
How Campbell’s conquered holiday marketing
Cooking up an iconic dish isn’t easy, but consistency, simplicity and just a dash of nostalgia are smart ingredients to start with.
Content Marketing
Ted Kitterman
Black Friday makes way for online sales, cognitive overload during COVID-19, and the CDC’s messaging woes
Also: AstraZeneca reports good results on third vaccine candidate, Guitar Center files for bankruptcy, Cineworld announces funding to survive COVID-19 losses, what communicators are thankful for, and more.
Joe Livarchik
Giving thanks for journalists and local news outlets in a difficult year of news reporting
For PR and media relations pros, a season of thanksgiving is a time to reflect on essential partners and colleagues.
Beki Winchel
BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’
Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more.
Ted Kitterman
5 lessons on activating celebrity superfans
Ice cream company Carvel created an uplifting moment and helped one of its best-known fans celebrate an important birthday.
Nichelle Roberts
Why and how to use inclusive design for social media
Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers.
Beki Winchel
Chatbooks and Sam’s Club offer virtual Santa visits, HomeGoods to launch e-commerce site, and Google relaunches Pay app
Also: Conan O’Brien will move to HBO Max next summer, Perdue racks up sales with ‘ThanksNuggets,’ Netflix ranks No. 1 with employees, and more.
Beki Winchel
3 ways PR pros can win with SEO and analytics
Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content.
Jonathan Rick
What PR pros can learn from tech-support reps
We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to PR pros engaging their clients.
Jessica Nunez
Career guidance for aspiring communication pros in 2020
Learn to network, invest in yourself, and craft a five-year plan. Above all, don’t give up.
Natasa Djukanovic
How to keep your team motivated during the pandemic
If productivity is suffering during remote work restrictions, how can you encourage your comms team to do better without overwhelming exhausted employees?
Beki Winchel
Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free
Also: Innocent Drinks gives Twitter users a peek behind the scenes of content creation, Waffle House’s first-ever beer, 67% of customers will buy again at brands focused on DE&I, and more.
Beki Winchel
Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down
Also: BarkBox embraces risqué humor to boost its holiday buzz, Dunkin’ wins big from influencer campaign, Qatar Airways markets ‘travel bubble’ holiday, and more.
Beki Winchel
Costco tightens mask policy, Deutsche Bank suggests WFH tax, and YouTube ditches its annual ‘Rewind’
Also: Ticketmaster clarifies reports of vaccine requirements, JetBlue prepares to book middle seats, Stove Top offers ‘stuffing-inspired’ fashions, and more.
Beki Winchel
The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head
Also: PlayStation offers customized Twitter ‘like,’ how many PR pros’ roles encompass content marketing strategies, a sculpture restoration fail in Spain goes viral, and more.
