Also: Facebook rolls out new business page features and design, communicators urge PR and marketing pros to pause content during crisis, how PR agencies are shifting service offerings, and more.
Also: Amazon buys some airplanes, how PR and customer service should work together, how PR pros feel about the new year, and more.
Great customers service in the digital age in complex, difficult and expensive. Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation.
This senior vice president shares her thoughts on the future of the industry, tools that keep her organized and more.
Also: Social media lessons from Stacey Abrams, Fiat and Peugeot announce merger, PR pros share their resolutions, and airports manage through employee COVID-19 diagnoses.
The end of the year is finally upon us. Here are the most relished and shared stories from our site for 2020.
Many users on Twitter have noted the increased use of some words and phrases that have started to distract from important messages.
With the coronavirus dominating the headlines, and marketers needing to pivot in the face of cancelled live events, here’s how communicators can make a change.
There are just two days left in the year—but our countdown isn’t finished yet. Here’s another round of our top stories form the last 12 months.
Also: Wendy’s, Taco Bell and Pizza Hut criticized as misinformation spreads, Instagram guides #BlackOutTuesday participants, consumers want brands to take a stand, and more.
How are you planning on using influencers this year? Here are some stats to help inform the skeptics about influencer campaigns.
The presents have all been opened, and the year is fast coming to an end. We continue our countdown of the articles that mattered most to readers in the past 12 months.
Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews.
Struggling to stay atop the latest developments in visual storytelling? Here are the emerging strategies and tactics you should watch for this year.
It’s the end of another year, so we’re taking a look at the stories that were most important to readers. Here’s some of the tales that had the biggest impact.
