Content Marketing

Sally Ann O'Dowd

Setting and sharing the stage: President Biden strives to unite

Comms experts break down the inauguration’s messaging highlights, speechwriting tactics and storytelling takeaways.

Beki Winchel

Brand managers celebrate Inauguration Day, Unilever launches sweeping DE&I commitments, and Netflix tests a ‘shuffle’ feature

Also: Data-backed digital marketing trends for 2021, TikTok previews a Q&A tool, Pillsbury and Oreo team up on a new product line, and more.

Ragan Insider | Ted Kitterman

Biden offers vision of unity in first address as president

PR and media professionals weigh in on how his speech offers a bridge to the many priorities he has set for his incoming administration—and what communicators can learn from a symbolic day.

Michael DesRochers

Are employees suffering from click fatigue?

Let’s use data to discover why we are seeing a 5% decline in corporate communications click rates this year, but engagement is significantly higher.

Ragan Insider | Robby Brumberg

What it takes to make your corporate podcast shine

If you’ve been indifferent about the audio content trend—or perhaps daunted by the tech or time involved in a launch—don’t fret. Follow this expert guidance to get started.

Beki Winchel

GitHub apologizes for firing employee over ‘Nazi’ remark, hospitals and governments turn to influencers for COVID-19 campaigns, and the NRA declares bankruptcy

Also: Ford calls for unity, search engine DuckDuckGo reports 62% daily search growth in 2020, Oscar Mayer seeks Weinermobile spokesperson, and more.

Amanda Milligan

2 steps for using earned media to build brand authority

Getting that third-party validation is PR’s superpower, but what are the tactics that will lead to great media placements?

Beki Winchel

Disneyland axes annual pass program, Axios declares audience ‘Bill of Rights’ to gain reader trust in local news, and Edelman reports burst trust bubble

Also: YouTube tests shopping features on videos, Yorkshire Tea shows a fun way to use Twitter polls for engagement, PR pros virtually network on Twitter, and more.

Beki Winchel

Airbnb blocks D.C. reservations during inauguration, Snapchat bans Trump, and Sephora releases DE&I commitments

Also: Google blocks political ads, Grubhub offers Girl Scout cookie delivery, Xbox’s social media team offers gaming recommendations, and more.

Ted Kitterman

5 outspoken responses to the US Capitol riots

What were the strongest responses to a violent crisis that embroiled the U.S. Capitol on Jan. 6? Here’s our op-ed on the organizations we think stood out and spoke up.

Beki Winchel

YouTube blocks Trump from posting, Apple makes good on $100M racial equity and social justice promises, and Glassdoor’s ‘Best Places to Work’

Also: CNN to end its Airport Network, Yelp to display COVID-19 feedback, Chipotle aims to hire 15,000 employees, and more.

Beki Winchel

PGA cuts ties with Trump, organizations pause political donations and Twitter permanently bans Trump’s account

Also: AWS pulls social media app Parler’s hosting, General Motors launches redesign focused on an electric-driven future, Purcotton apologizes for ad, and more.

Ragan Insider | Robby Brumberg

Let’s take a deep-dive into internal business jargon that change agents and communicators should not run up the flagpole in 2021

A new Verizon survey lists the most grating, frustrating phrases to excise from your prose in the new year.

Joy Knowles

6 reasons why it’s the right time to start podcasting

Even though there are fewer commuters downloading their favorite shows, listenership to the digital audio format is up.