Ragan Insider Ted Kitterman
Are you asking the right questions about your social media content?
T.J. Barber with BET Networks shares her tips on telling a compelling story with strong visuals and videos.
Content Marketing
Dustin Siggins
How to build a stronger brand to withstand the social media haters
The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online.
Ragan Insider Ted Kitterman
How are brands defining employee experience in core values statements?
As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim.
Justin Joffe
Tokyo Olympics clarifies foreign spectator ban, Miami Beach declares state of emergency over spring break crowds, and Facebook makes first PR announcement on Clubhouse
Also: CDC relaxes physical distancing measures for schools, TikTok ‘aggressively banned’ violent videos in Myanmar, PR pros crave agencies with global reach, and more.
Justin Joffe
Communicators stress action over words in Asian-American solidarity, Teen Vogue’s incoming top editor resigns, and Peloton’s CEO addresses fatal treadmill incident
Also: Goldman Sachs employees conduct internal survey on burnout, NASA and SpaceX demonstrate collaboartion, Hootsuite’s cheat sheet for social media image sizes, and more.
Clare Lynch
48 quick hints to craft better business copy
Add these tips to your storytelling arsenal to make your messaging sparkle and sing.
Justin Joffe
NBCUniversal breaks ‘perceived silence’ on Golden Globes’ diversity issues, Disneyland shares safety precautions ahead of reopening, and Honda talks production plant shutdowns
Also: Brands promote purpose initiatives on St. Paddy’s Day, creative comms weigh in on the necessity of a kickoff meeting, Walmart to offer digital vaccination records, and more.
Ragan Insider Robby Brumberg
The risks and rewards of pursuing ESG priorities
Companies that act in an ethical, responsible manner can create a huge advantage in recruiting, retention and sales. An expert shares how to pursue meaningful, sustainable programs.
Justin Joffe
Facebook to pay NewsCorp for content in Australia, brands pushed to speak up on voting rights in Georgia, and airlines share cautious optimism on surging ticket sales
Also: Nursing home chain responds to lawsuit, IPR releases research framework, California pushes for transparency on data collection, Twitter launches its first ‘Brand Bracket,’ and more.
Justin Joffe
The Oscars offers most diverse nominee list yet, Microsoft’s social media channels keep users informed during outage, and Facebook to launch vaccine finder
Also: Google’s messaging fails to convince data-collection critics, 86% of PR teams to bring in outside creative help in 2021, DC Comics bars its artists from producing NFTs, and more.
Bob Osmond
How clarity of purpose is the key ingredient for navigating ‘messessary’ conversations
The complexity of the modern world requires urgency and precision from communicators looking to engage on ‘messy, but necessary’ discussions.
Robby Brumberg
Infographic: The most pervasive grammar gaffes
Editors share the top blunders and snafus they encounter every day.
Justin Joffe
Bank customers fume at delayed stimulus payments, Instagram honors women in STEM, and Uber partners with Lyft on banned driver database
Also: Chris Harrison won’t return to host ‘The Bachelorette,’ PR pros focus on the wrong metrics for measurement, Bitcoin value reaches an all-time high, Netflix tests an end to shared passwords, and more.
Ragan Insider Ted Kitterman
With NFT, finally a crypto product with a clear PR application
Communicators might not look to sell collectible versions of their tweets, but the opportunity to create one-of-a-kind brand swag shouldn’t be overlooked.
Ted Kitterman
A shortcut to story structure: ‘And, but, therefore’ offers a speechwriting roadmap
Douglass Hatcher, a speechwriting guru with experience at Mastercard and on Capitol Hill, shows how a good speech relies on structure to deliver an unwavering message.
