Matt Raven
What Google’s ‘Helpful Content Update’ means for your B2B content strategy
You’ve got to be people first.
Content Marketing
Allison Carter
5 tips for getting your byline accepted at a publication
Nothing can boost you as a thought leader more than getting published in another media outlet.
Karsten Burgstahler and Traci Scherr
6 keys to creating non-cliché content marketing
Be part of the 1%.
Emma Atkinson
3 best practices for helping leaders be better storytellers
From coaching your leaders on body language to repurposing sound bites, here are three tips to make your brand storytelling stand out.
Joe McLeod
When marketing needs PR: ‘The Chosen’ creator apologizes for anti-ad rollout
The popular TV series rankled some with a bit of reverse psychology in its marketing. Here’s how PR could have helped.
Emma Atkinson
What the death of notifications could mean for PR pros
Many people are turning to “notification detoxes” to reduce interruptions in their lives. Could new technology like Google’s Little Signals provide an alternative?
Emma Atkinson
Misinformation threatens climate progress, Disney releases immediate statement on ‘Don’t Say Gay’ bill and how Americans want to use AR/VR
Also: Airbnb wants to help teachers make extra cash by hosting.
Emma Atkinson
Airline CEOs push to drop masks, which companies earned kudos on fixing gender pay gap and Spotify brings social audio to its core app
Also: KFC partners with Jack Harlow on signature menu of the rapper’s ‘Kentucky fried favorites.’
Emma Atkinson
How brand managers should consider the ‘pregnancy lull’ when working with influencers
Runner Allyson Felix called out Nike in 2019 for the company’s lack of maternity protections for sponsored athletes. But what about smaller influencers?
Ted Kitterman
Despite Applebee’s Ukraine snafu, don’t pull ad spend from news
There’s risk in running ads against news coverage, but ad dollars are essential for keeping the news media healthy and audiences informed.
Ragan Insider Ted Kitterman
These are the Cleveland Clinic’s 5 Cs for sparkling social content
Executive editor Amanda Todorovich shares how social media writing should be conversational, yet concise in a recent video for Ragan Training.
Ted Kitterman
Uniqlo won’t leave Russia, top research for PR pros and tech companies address anxiety over return to the office
Also: CVS touts accessibility in metaverse play, investors push for change on taxes and transparency, and Stoli looks to rebrand amid Ukraine crisis.
Ted Kitterman
How to evade women’s ‘B.S. meter’ to deliver authentic messages
The former editor of Woman’s Day magazine shares ideas on reaching women with a message that speaks to shared values.
Emma Atkinson
Report: Top 10 social media design trends for the year ahead
From funky fonts to bold colors, Later says fresh graphic design is all about flashy statements.
Ragan Insider Ted Kitterman
4 tips to help your content find bigger online audiences
SEO expert and coach with PR Daily’s Leadership Network shares how you can analyze your content strategy to make sure the right audiences can find you.
