Content Marketing

Ragan Insider | Ray Schultz

6 crucial digital marketing trends to follow

To keep up with the competition, communicators should stay up on data privacy, audience targeting and next-generation measurement techniques.

Justin Joffe

Sponsors offer support for Naomi Osaka, how internet access poses questions for PR messaging, and the FDA defends untested Alzheimer’s drug

Also: Burger King trolls Chick-fil-A for Pride, Apple unveils sharable health data, and Carnival requires passenger vaccinations.

Ragan Insider | Adriana Waterston

How to engage Gen Z during Pride Month and beyond

Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly.

Justin Joffe

Fisher-Price recalls products after infant deaths, TikTok tips for communicators, and Royal Caribbean eliminates vaccination requirements

Also: TripAdvisor and HBO offer Pride travel tips, TikTok reinstates ‘intersex’ hashtag, and AMC warns investors about meme stock dips.

Justin Joffe

Walmart gives employees smartphones, younger Americans want mobile-first content and United Airlines announces supersonic jet investment

Also: SodaStream partners with Laverne Cox for Pride, Twitter launches premium subscription, and Postmaster General Louis DeJoy responds to FBI investigation.

Paul Cash & James Trezona

How behavioral science can guide your B2B marketing

Here are the four main kinds of emotion and how they can be used to entice new customers—even in a rationalized B2B relationship.

Laura Hale Brockway

What are your language pet peeves?

Here are some phrases that drive communicators up the wall.

Tina McCorkindale & Mark Weiner

As masks come off, what are the implications for PR?

Industry insiders break down what the data has to say about messaging the changes about mask guidance in public spaces.

Justin Joffe

Brands highlight transgender rights for Pride Month, how personalization improves email open rates, and Microsoft catches Russian cyberattack

Also: Costco resumes free samples, Facebook explains ad review process, and airlines ban alcohol sales on flights.

Justin Joffe

NBA and WNBA push for federal police reform, SEO tips for communicators, and United Airlines’ contest gets passengers to share vaccine info

Also: Bagel Bites stunt offers lunar real estate, LinkedIn touts new metrics, and TSA announces pipeline cybersecurity regulations.

Justin Joffe

Ben & Jerry’s offers tips on anti-racism statements, Americans report increased summer travel plans, and NYC schools eliminate remote learning

Also: Hotels.com analyzes your dreams, Instagram offers new metrics, and pregnant CEO rejects doubtful investors.

Justin Joffe

How web links expire over time, USDA explains program to forgive minority farmers’ debt, and Ford’s electric truck push

Also: Big Milk goes over the edge, Amazon responds to alleged hate crime, and Twitter readies subscription service.

Justin Joffe

How the movies are tempting consumers back to cinemas, channels for social justice messaging, and Lego’s first LGBTQ-themed set

Also: Omaha Steaks encourages gatherings, Twitter relaunches verification program, and CNN regrets ethical lapse.

Justin Joffe

Saks requires employee vaccinations, Americans won’t share data to stop COVID-19 spread, and HBOMax launches ad-supported tier

Also: Burger King joins chicken sandwich war, Spotify rolls out automatic transcriptions, and TD Bank launches digital content hub.