For brands looking to get in on this new content trend, knowing the different platforms and the tactics that are already showing results is essential.
During the second summer of the pandemic, there’s reason to feel hopeful. Vaccines are rolling out, and signs point to pent-up consumer demand. But a lot of unknowns remain.
Also: Coca-Cola announces DE&I push, Facebook launches live audio rooms, and Del Monte creates a sustainability ambassador program.
Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of the ascending social media platform.
Also: Southwest Airlines marks anniversary with gift to employees, Facebook enacts new satire policy, and Disney Parks unwinds COVID safety procedures.
Also: Grindr launches Pride event comeback campaign, Snapchat removes controversial filter, and Nielsen unveils new streaming metric.
Also: Tripadvisor introduces annual membership, Royal Caribbean’s inaugural cruise postponed after crew COVID cases, and Spotify launches live audio app.
Hannah Burgeois, public outreach officer for Broward MPO shares tips for making sure your social media content speaks to everyone—no exceptions.
Also: Antitrust advocate becomes new FTC leader, National Parks manage crowds on Twitter, and Whole Foods offers rainy day insurance.
Your CEO droning on with vapid talking points won’t bring in new audiences. Here’s how to ensure your video creations resonate.
Also: Pride campaigns focus on LGBTQ+ homelessness, Philips issues ventilator recall, and Texas energy company ERCOT is slammed on Twitter.
Also: A Bitcoin conference in Miami spreads COVID-19, Golden Corral has golden moment on Twitter, Amazon changes course on remote work, and more.
Here’s how the tools that PR pros use to build community and generate buzz are going to look different in the post-COVID era.
Put your daily commitments to paper, set small, achievable goals, and don’t freak out about a messy first draft.
Also: Companies take firm stance on vaccines for customers and employees, Starbucks brings back reusable cups, Press Secretary Jen Psaki mixes metaphors, the cicada news cycle, and more.
