Also: Spicy Cheetos makes its debut as ice cream flavor, YouTube invests in creators, and Frontier Airlines suspends flight attendants who used duct tape to restrain an unruly passenger.
Also: Frito-Lay launches space camp contest, Amazon responds to record regulatory fine and Zoom promises privacy changes.
The seismic shift back to authenticity will force some brands to sink or swim.
Also: NYC announces free mega concert, Twitter launches shopping feature and Adobe gives college kids free access to analytics platform.
Lippe Taylor’s Paul Dyer makes the case that the advertising model is broken, as consumers increasingly seek ad-free experiences online. That creates an opportunity for PR.
Also: Seattle Mariners award community grants, CDC reinstates indoor mask guidelines and Shutterstock acquires AI companies to help customers.
Also: Disney announces accelerator program partners, Instagram introduces insights calendar tool and Lucasfilm hires YouTuber who created Luke Skywalker deepfake.
Also: Olympic skateboard sponsors educate audiences, Pinterest explains DE&I strategy and Tesla Energy’s social listening approach relies on customer complaints.
They might sound similar or have a closely-related spelling, but don’t make the mistake of thinking these words are interchangeable.
Also: Olympic sponsors emphasize technology, Clubhouse opens to the general public and Facebook responds to content moderators about NDAs.
Also: Brands offer beefy promotions for National Hot Dog Day, Twitter takes heat for copying Reddit and TSA requires crisis plans from pipeline companies.
Also: Mattress Firm takes sleep awareness campaign on the road, TikTok introduces resume pilot program and JCPenney launches accessible clothing line.
Also: McCormick searches for taco influencer, Nike supports employees during supply chain shortage and how one retail real estate trade association is rebranding.
The iconic skate-centric shoe company hopes to maximize its street cred as skateboarding makes its first appearance as an Olympic event.
Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets.
