Content Marketing

Ted Kitterman

Current Global launches 21-day industry accessibility challenge

The agency has created a program that encourages PR and marketing pros to create content that is more inclusive.

Justin Joffe

White House shares plans to lift international travel ban, fewer Americans get their news from social media, and L’Oréal reaches sustainability milestone

Also: OKCupid introduces pro-choice profile badge, Twitter announces new partnership program members, and Peloton turns the page with hotel expansion announcement.

Ted Kitterman

Instagram boss defends podcast interview, how testing can reduce COVID-19 risk, and Latinx workers share about the impact of colorism

Also: Zillow decouples worker location and pay scale, MassMutual looks to move on from oversight failure, tracking the most loved influencers, GM extends Chevy Bolt production shutdown, and more.

Ted Kitterman

62% of Americans say COVID restrictions worth the cost, TikTok faces GDPR investigation, and lawmakers decry Instagram for Kids

Also: Arizona sues over Biden’s vaccine rules, GIF subject looks to reclaim likeness, #ThislittleGirlIsMe takes off on LinkedIn, Chevron’s lower-carbon investments, and more.

Ted Kitterman

Instagram responds to WSJ report, 3 in 5 Americans support White House vaccine rules, and Apple’s annual event sparks debate online

Also: California recall highlights COVID-19 and vaccination topics, Whirlpool offers $1,000 bonus to vaccinated workers, Litecoin creator apologizes for spreading misinformation, and more.

Ted Kitterman

Walmart reacts to fake Litecoin press release, Nicki Minaj shares vaccine misinformation, and workers take a pay cut to be remote

Also: Workers slam the honor system in enforcing vaccine mandates, a report says Instagram is toxic for teens, Kentucky distiller Heaven Hill faces strike over work conditions, and more.

Ted Kitterman

Business groups respond to Biden’s vaccine rules, majority of employees OK returning to office with unvaccinated coworkers, and Salesforce offers to relocate Texas workers

Also: Schools plan ahead as Pfizer prepares vaccine for ages 5-11, delivery app riders speak out about working conditions, how to counteract interrupters and poor office behavior, and more.

Heidi Sullivan

4 ways to integrate local SEO into your PR strategy

Make sure local consumers can find your business when searching for products and services with these tips.

Ted Kitterman

Macy’s Thanksgiving Parade announces mask and vaccine rules, content types that perform best on social media, and United Airlines explains process for vaccine exemption requests

Also: The labor market gets hotter, Burger King follows McDonald’s with celebrity marketing, conventions and trade shows look to rebound, and U. of Delaware flubs COVID messaging.

Ted Kitterman

Tripwire CEO out over Texas abortion law comments, Pfizer defends booster shots, and WhatsApp’s privacy messaging falls short

Also: Steve from ‘Blue’s Clues’ makes emotional return, what American say they need for greater well-being, Sweetgreen’s CEO tries to make amends, PR pros’ willingness to travel in 2021, and more.

Ted Kitterman

US companies address Texas abortion law, TikTok overtakes YouTube in average watch time, and Proton Mail walks back privacy claims

Also: Business travel is grounded in Sept., Americans say they still want to shop in-person, HRC parts with president over his ties to former Gov. Cuomo, and more.

Justin Joffe

Sweetgreen’s CEO makes COVID newsjacking blunder, Americans don’t have dedicated WFH space, and Amazon’s new CEO promises to add 55,000 jobs

Also: Pride celebrations in September, tech companies comply with Jan. 6 riot investigation, Twitter’s “Safety Mode”, New Orleans creates website for hurricane updates, and more.

Justin Joffe

Sony fires Mike Richards from ‘Jeopardy!’, how moms left the workforce during COVID-19, and New Orleans comms tech fails during Ida

Also: LGBTQ organizations use rapper DaBaby to educate, Pop-Tarts celebrates Día de Muertos, and Bonnaroo fans show support after organizers cancel festival.

Justin Joffe

McDonald’s sets threshold for closing indoor dining, Americans want employee vaccine status shared in ads, and Starbucks responds to employee unionization effort

Also: Kate Spade promotes NYC artists’ mental health, Nike gives employees the week off, and Fortnite introduces MLK experience.