A roundtable of senior communicators at the Future of Communications conference spotlighted the often unseen role communications plays in the strategic value chain.
At Ragan’s Future of Communications Conference, we heard about how comms can earn a seat at the decision-making table.
Will the ‘Great Resignation’ continue? Will trust in institutions rebound? Here’s a look at what’s ahead.
Consider these suggestions on how to reframe this crucial part of the PR process.
When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table.
The company is offering ‘Get Axeinated’ toolkits, running an ‘Axeniation Station’ and partnering with Snapchat for virtual promotion to drive vaccination among young men.
Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your PR measurement and brand reputation.
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools.
With professional pollsters missing the mark for the second presidential election in a row, should all communicators start to question what it is they think they know?
What are the numbers that your organization should be tracking to show movement on key DE&I initiatives? Here’s how you should measure this important part of your organization.
It’s going to be a wild ride with all the stories communicators can expect to compete with, and it’s going to be more crucial than ever to know how to get in front of decision-makers.
Regardless of scale, at every organization it’s crucial that every endeavor have merit. Finding viable metrics can be tricky, though. Try this approach to getting in sync with execs and proving your worth.
You can’t benchmark your campaigns’ effectiveness against thin air, and if internal bosses or external clients offer fuzzy goals—or none at all—identify sensible, relevant mileposts for yourself.
