But the top skill communicators value? Writing. This is one of many gaps between executives and communicators’ expectations and priorities revealed in the new CEO-Communicators Competencies survey.
Bilal Lakhani, communications and marketing director for Thorn, shares tips on when influencer marketing is a bad investment for your organization.
Sonia Diaz worked to ensure a multicultural talent pool for the association.
The gala and panel were held in New York City, part of Communications Week for 2021.
The Hispanic Public Relations Association’s National Board President shares how PR pros and organizations are rethinking the approach to diverse representation and inclusion.
Identifying an opportunity to connect IPREX professionals through a network, Kathy Tunheim worked to create a platform solution.
The tools and tactics remain the same, but there are some mistakes organizations are more likely to make when executing purpose-driven campaigns.
The role of the communications pro has been elevated during the pandemic—so how can advocates ensure the function remains essential moving forward?
The CEO and founder shares how he sees futureproofing your organization as the greatest challenge facing communications pros.
The term has jumped into the mainstream as Mark Zuckerberg has suggested the technology will be a huge part of his company’s future, rebranding Facebook as ‘Meta.’
As the pandemic showed the importance of the comms profession—and all kinds of barriers were pulled down—here’s how some agency pros are stepping up.
A new survey from HarrisX and Ragan seeks to understand how communications is valued by CEOs—and how comms leaders are stepping up to meet rising expectations.
After months of offering indispensable counsel and guidance to your organization, this is the moment to solidify your position as a business leader.
Workplace experts share five predictions that will shape, transform and fuel the coming corporate revolution.
Despite the lack of trust in major social media platforms, users still cite them as important sources of information.
