Branding

Justin Joffe

Blizzard CEO takes pay cut until DE&I goals are met, awareness tops goals for podcasters, and Facebook goes ‘meta’

Also: Zillow introduces virtual haunted house tour, oil execs testify before congress, and more.

Justin Joffe

NFL silent on details of workplace harassment investigation, Americans are skeptical of brands taking a stand, and Microsoft’s sustainability push

Also: Chipotle brings annual ‘Boorito’ event to the metaverse, Rent the Runway celebrates IPO, NCAA pledges action after investigation reveals gender inequality, and more.

Justin Joffe

The Met touts transparency over allegedly stolen artifacts, more CCOs say comms is a strategic business driver, and TikTok, YouTube and Snap speak to Congress

Also: OpenTable and Bumble release restaurant dating list, GM announces electric vehicle charging investment, Spanx flies employees around the world, and more.

Justin Joffe

Facebook responds to ‘Facebook Papers’ coverage, LinkedIn shares ads tips, and Microsoft identifies Russian hackers

Also: Kit-Kat launches Halloween costume contest, Hertz buys 100,000 Tesla cars, Home Depot stops selling security cameras linked to Chinese surveillance, and more.

Justin Joffe

Film production responds to deadly misfire on set, job candidates prefer vaccination requirements, and Twitter research finds conservative bias

Also: Heinz introduces shoppable livestream event, Howard University addresses student housing problems, TikTok publishes inaugural Discover List, and more.

Justin Joffe

Lyft offers context on long-delayed safety report, almost half of all journalists cover five beats or more, and WeWork goes public

Also: St. Ives skincare launches Instagram contest, Axel Springer’s CEO apologizes to employees, Pinterest announces video features, and more.

Justin Joffe

Netflix CEO admits errors ahead of walkout, TikTok users trust celebrity content less, and Wendy’s introduces recyclable cups

Also: Beaches Resorts searches for TikTok “granfluencer,” Twitter launches inclusive marketing program, AMC Theatres adds permanent captions for accessibility, and more.

Ted Kitterman

Facebook proposes name change, Southwest backtracks on vaccine mandates, and Zillow blames supply chain home-buying freeze

Also: GE, Union Pacific and others announce vaccine mandates, how Facebook’s brand reputation affects user numbers, how personal storytelling offers COVID-19 messaging opportunities, and more.

Justin Joffe

How brands attract social media users, Intel CEO addresses chip production woes, and Starbucks dismisses claims of anti-union intimidation

Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more.

Dustin Siggins

Establish unique brand value before seeking the media spotlight

Here’s how to be ready to use press to drive sales.

Justin Joffe

Netflix, Apple terminate outspoken employees, U.S. workers increasingly make demands of employers, and IATSE union offers labor messaging lessons

Also: Megan Thee Stallion becomes a Popeyes franchisee in promotional partnership, Impossible Foods defends its sustainability record, and more.

Justin Joffe

Boeing responds to latest production woes, the financial well-being of U.S. adults suffers, and LinkedIn closes platform in China

Also: Heinz invests in a Halloween store, White House partners with FedEx, UPS and Walmart to improve supply chain, Instagram launches live broadcast scheduler, and more.

Justin Joffe

Netflix leader defends Chappelle program to employees, US marketers increase diversity in content, and Facebook outlines protections for public figures

Also: Hotels.com searches for bathtub influencer, Chipotle execs explain strategy for investing in talent, and more.

Justin Joffe

Kellogg responds to cereal worker strike, data protection drives trust on social media, and ESPN benches anchor over podcast comments

Also: Frito-Lay funds Hamilton-themed curriculum in Texas, TikTok launches cybersecurity education initiative, Google introduces sustainability tools for Nest thermostat, and more.

Justin Joffe

Pharmacy chains respond to opioid lawsuit, Americans take responsibility for data security, and Home Depot announces delivery partnership with Walmart

Also: Bank of America creates financing directory for women entrepreneurs, Tesla explains racism lawsuit to employees, William Shatner goes to space, and more.