They’re right there on staff, doing the 9-to-5 or maybe covering the graveyard shift. Grab your smartphone and take photos, shoot videos and record their first-person stories.
Nebulous goals, unclear messaging and inadequate media prep are just some of the easily solvable problems that can mar or even undermine your otherwise outstanding campaign.
The chain’s brand executive chef said the motive behind the concoction was ‘staying true to our brand more than anything else.’
The term is meaningless without the true leadership behind it. Here are some tactics PR pros should use to build their clients’ reputations.
Employees were upset that the furniture company was supplying border facilities housing migrant children. Leaders responded with a donation, but not to the group that staffers favored.
If you are tying to speak to more than one local audience, there are some key mistakes your campaigns must avoid. Here’s how to target and measure your efforts.
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Here’s how to get the most from your campaign.
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
How can storytelling help preserve your brand’s value? New research suggests you must protect your brand voice internally to stick out from the crowd.
Prepare a crisis plan, seize control of media relations, and, if necessary, develop a new public face. Above all, be brave.
You’ll improve your reputation around your hospital by taking these simple, practical steps.
In order to partner with these internet personalities, marketers must fully understand the business model. Here’s how these valuable voices say they get paid.
The telecom giant seeks to complete a merger with Sprint as it strives to bring affordable 5G to the entire U.S. To make its point, the CEO has lashed out at AT&T and Verizon in a blog post.
A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Experts from AT&T and more share how this impacts the PR industry.
On Friday, an onslaught of outstretched arms attempting to catch the perfect angle for a photo of themselves will be out in full force. Plus, check out our roundup of job openings.
