Also: Alabama dean resigns amid Twitter furor, T-Mobile vows to investigate purported overcharges, and Burger King’s ‘Escape the clown’ campaign.
Also: Nissan’s leadership crisis escalates, MillerCoors wins an injunction over corn syrup messaging, and Vienna reigns as the world’s most livable city.
Word-of-mouth is great, right? Well, if people are mangling the name of your company or product, then not so much. Here’s help for frustrated marketers and PR pros.
Also: Sears faces its final chapter, Ben & Jerry’s unveils its anti-racism ice cream, Cathay Pacific’s chairman resigns, and more.
It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics.
Also: Hurricane Dorian looms off the East Coast, Popeyes becomes dangerously popular, and the U.K. pound drops over uncertain messaging.
When asked their preference about having employers speak out on hot social issues, people are divided. Conservatives are more likely to favor silence.
Also: Brand managers could face criticism with influencer choices, Cottonelle’s social media contest goes to the dogs, and how Slack is taking over PR pros’ lives.
Reaching out through your preferred platforms comes with plenty of risks. Here are some missteps that can derail your efforts to convince and engage online audiences.
Also: Overstock chief resigns over Butina tryst, bartering campaign work for beer, and how your own politics dictate your stand on your leaders’ political assertiveness.
Obstacles abound, such as consumers’ plummeting trust and waning attention spans. Here’s how to make this approach work for you without busting your budget.
Delivering a message in Spanish is not enough. Consider the idioms in more than 20 nations, not to mention nonverbal cues, such as gestures and colors. Here’s insight into the crucial nuances.
Also: Edelman drops a client to avoid a crisis, exclusive insights from Microsoft’s chief storyteller, and Ohio State Fair gets sassy.
Also: Film and song mashups to inspire creativity, LinkedIn fixes job-listing loophole, and why diversity and inclusion programs fall short.
Despite what you might think, it outpaces digital and TV for brand affinity, especially when the consumer is ready to buy. That’s just the beginning, though.
