Follow the lead of GE Power and other organizations by temporarily turning over your online feeds to in-house brand advocates. Consumers will respond to the fresh voices and authenticity.
New features are just part of the way communicators can make the most of the professional network. Much of it depends on how users approach the platform. Consider these ideas.
A new report from Buzzstream and Fractl focuses what kinds of content are seen as highly authoritative by audiences. Here’s what the study shows.
Also: Delta Air Lines commits $1B to carbon-neutral initiatives, Amazon cinches most-intimate brand spot, tips for adding love to your writing, and more.
To grab more attention in 2020, wow your audience with immersive, interactive technology that makes your products pop off the page.
Organizations are enhancing their respective brands as they seek to reach a new generation of employees who embrace social purpose. Here’s how to do that authentically.
A tactic that has historically put profit over environmental impact will have to be rethought for consumers in the coming decade. Here’s how your team can adjust.
Also: Email apps are scraping consumers’ data to sell, Clorox focuses on sustainability to entice young consumers, stats on Europeans working from home, and more.
PR pros and marketers must keep tabs on what makes established and potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving.
Even though programs with application fees can feel like pay-to-play posturing, the third-party validation can be helpful in distinguishing your organization or client.
What parts of your brand identity help persuade consumers to choose your product or service? This chart breaks it all down.
Stop worrying about Google’s BERT update. Here’s how to increase your reach.
The pageantry, the passion, the global reach—all have significant allure for marketers and brand managers. Still, crises can hit even amid the revelry, so a response plan is essential.
With a spectrum of hues, tints, tones and shades permeating online networks, a knowledge of their interplay is essential for communicators of all stripes (and plaids). Here’s a breakdown.
Politicians shouldn’t be the only ones who are using a soapbox and megaphone. Center your company messaging around your primary tenets, and don’t be shy about proclaiming them.
