Sean Devlin
The PR archetypes of Super Bowl ads
The comms tactics you’ll see during this year’s commercials.
Branding
Emma Atkinson
Top stories of 2022: What PR pros should know about BeReal
A daily two-minute opportunity to show yourself and your surroundings in an authentic way is proving popular with Gen Z and younger millennials.
Isis Simpson-Mersha
11 biggest takeaways from Ragan’s Future of Communications Conference
Insights on everything from the importance of building relationships to work culture and crisis comms.
Isis Simpson-Mersha
The road to Disney: Why social media communicators are essential to brand strategy
Ragan caught up with Nicole Losi of Kent State University ahead of her panel at our Social Media Conference this September.
Curtis Sparrer
RuPaul: The most important name in … marketing?
She knows how to work it.
Emma Atkinson
Why 3 is the magic number when deciding how many social causes to champion
New research from USC’s Annenberg Center breaks down the importance of corporations taking a stand on social issues.
Emma Atkinson
Goop-ification: Brands are using wellness messaging to stay relevant – but there are risks
From mental health reminders to sex toy partnerships, here’s how brands are entering the health and wellness space.
Emma Atkinson | Ted Kitterman
Meta’s smear campaign against TikTok exposed, employee archetypes who care about ESG and Etsy’s sellers protest fee increase
Also: Carhartt partners with Warner Bros. for Batman-inspired workwear line, Activision Blizzard CEO welcomes lawsuit settlement and more.
Emma Atkinson
Misinformation threatens climate progress, Disney releases immediate statement on ‘Don’t Say Gay’ bill and how Americans want to use AR/VR
Also: Airbnb wants to help teachers make extra cash by hosting.
Emma Atkinson
How brand managers should consider the ‘pregnancy lull’ when working with influencers
Runner Allyson Felix called out Nike in 2019 for the company’s lack of maternity protections for sponsored athletes. But what about smaller influencers?
Emma Atkinson
Report: Top 10 social media design trends for the year ahead
From funky fonts to bold colors, Later says fresh graphic design is all about flashy statements.
Emma Atkinson | Ted Kitterman
BP divests from Russian-held interests, shoppers weigh returning to stores and Estée Lauder fires executive over racist Instagram post
Also: Alo Yoga gets “mindful in the metaverse” with Roblox partnership.
Emma Atkinson
PR exec draws ire over secret industry news site purchase, Black Americans want greater ESG effort and Abbott responds to recall of baby formula
Also: Ulta Beauty shares partnership with Rihanna’s Fenty brand on social media, and more.
Sean Williams
6 tips for nailing the presentation of creative concepts
Creative work can be subjective—but these steps can help win over the skeptics when presenting your next big idea.
Emma Atkinson
Oil industry falls short on climate pledges, vaccine mandates split US workers and Levi’s exec says she was forced out over COVID-19 views
Also: Mozilla Firefox partners with Disney ahead of new movie and more.
