Despite government and health care experts best advice, some business leaders are making headlines for all the wrong reasons during a global pandemic.
Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.
Business goes on but many in your audience are struggling through hardship. Here’s how communicators can strike the right tone.
Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, Universal Studios extends closures, and more.
Consumers and employees alike prefer organizations whose missions reflect their own values. Here’s how well-publicized benevolence can engender loyalty internally and externally.
Technology’s increasing presence in the marketplace has more and more consumers voicing ethical concerns and posing tough questions about those companies’ stands on key issues.
Brand loyalty has been elevated to new heights, but consumers and employees demand more than durability or minty freshness. Here’s how to cultivate advocates within and without.
Apps, geotargeting and customized content are the trends to ride. Also, keep your SEO conversational, and don’t forget to take a stand in today’s values-conscious landscape.
Also: Crocs teams up with Peeps for themed footwear, Flybe’s collapse strands customers, Twitter testing ‘fleets,’ and other stories.
Want to create ‘thumb-stopping’ posts? In the spirit of inclusion, here are five ideas to enhance engagement for all in your potential audience.
As the Democratic Party heads into a blockbuster day of primaries, one PR truth has been at the root of the top candidates’ success: long-term relationships carry a lot of weight.
The enduring reality show offers lessons for brand managers and other communicators.
Also: Yorkshire Tea is caught in political crossfire, IHOP pushes National Pancake Day, Samsung downplays its data breach, and other stories.
How important is an IRL brand activation for your organization, and what elements are essential to delight modern audiences? Experiential marketing expert Christa Carone shares her insights.
Also: Ryanair’s chief takes heat over Muslim comment, Krispy Kreme debuts delivery for ‘leap day,’ PR pros identify the top trends in 2020, and more.
