Also: How COVID-19 is eroding company culture, HBO Max and Bon Apétit offer BLM resources, and more.
William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed.
Also: OKCupid, Verizon and Peets Coffee focus on strategic plans to fulfill Black Lives Matter efforts, Microsoft highlights black employee voices, and more.
This crisis is changing what consumers want from brands and changing the social contract for how we interact with each other.
Also: The business case for diversity, and the NBA, The Cheesecake Factory and U.S. Airforce are criticized for tone-deaf tweets. Plus, Wendy’s and HBO Max hit pause on campaigns, and more.
Also: George Strait and other celebrities extend the reach of Texas’ COVID-19 messages, how social media affects language, Burger King and Google focus on social distancing, and more.
Also: How consumer behavior has changed during COVID-19, Ben & Jerry’s delicious partnerships, the future of the PR pro, and more.
Your workers are key ambassadors for your brand, especially on social media. However, you must provide clear guidelines to ensure the right message comes through online.
Also: Lowe’s, Walmart and Target report boosted online sales, winning content strategies during COVID-19, United Nations’ guide to fighting misinformation, and more.
Also: Tinder, OKCupid and more share quarantine tweets, Arby’s and ThredUp jump into puzzling, how most journalists look at organizations’ social media profiles, and more.
Here are some tips for creating a call to action that gets your audience engaging and sharing your message rather than making you the butt of the joke.
Also: UK fragrance company offers ‘pre-quarantine’ scents, Ice Breakers reminds people to #MintBeforeYouMask, Headspace offers free subscription to unemployed consumers, and more.
The pandemic has many organizations looking to craft messaging about health and safety, but what messages are appropriate and relevant for audiences? Here’s some expert guidance.
While the crisis unfolds and the news remains grim, businesses can prove their purpose as they find ways to be of service in their communities.
Also: Pedigree offers virtual dog adoption through Zoom calls, Instagram introduces anti-bullying features, authenticity reigns for purpose-driven messages, and more.
