Also: American to offer pre-flight COVID-19 tests, 70% of UK consumers say digital content affects perception of accompanying ads, remote meeting etiquette, and more.
Also: McKinsey & Co. reports that only 18% of top companies made internal DE&I commitments, Dunkin’ holiday drink goes viral, Miller Lite celebrates lack of holiday office parties, and more.
The employee had more than a million followers watching his videos of mixing paint. Now the social media star is taking his talents to Florida Paint.
Also: Sephora partners with Kohl’s for in-store shops, Microsoft offers a ugly holiday sweater for a good cause, how thriving company cultures help mitigate COVID-19 damage, and more.
If there was ever a time to prioritize charitable giving, it’s now. Here’s how companies can maximize donations, boost engagement and spread goodwill.
Are you looking to head in a bold new direction? Here is some advice on changing the perception of your organization in the marketplace.
Will your message be able to stand out in a saturated content environment? Here’s why the popular video platform is still an excellent investment.
Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks.
Cooking up an iconic dish isn’t easy, but consistency, simplicity and just a dash of nostalgia are smart ingredients to start with.
Ice cream company Carvel created an uplifting moment and helped one of its best-known fans celebrate an important birthday.
Also: Tesco says there’s no ‘naughty list’ this year, social media managers jump on a Twitter misinformation meme, LinkedIn’s top 20 marketing voices, and more.
Also: Ticketmaster clarifies reports of vaccine requirements, JetBlue prepares to book middle seats, Stove Top offers ‘stuffing-inspired’ fashions, and more.
Also: ‘Jeopardy’ honors the late Alex Trebek, the European Commission files antitrust claims against Amazon, brands tweet Veterans Day messages, and more.
Also: Primark UK’s shopping bags double as wrapping paper, 4 in 5 consumers say websites are more important than social media, Four Seasons jumps on election branding, and more.
The European airline has been snarking as the U.S. election results hang in the balance. How are the sassy tweets being received?
