Branding

Casey Weldon

Noodles & Co. uses menu relaunch to change brand conversation

The multi-channel messaging campaign aims to help it stand out in a crowded marketplace.

Casey Weldon

Messaging centers around record contracts, player equity.

Allison Carter

Once known as International Harvester, the legacy brand had to navigate waves of name changes and impress its long-time employee audience.

Casey Weldon

This relationship-driven approach sets brands up to have their voice heard when it makes business sense for them.

Casey Weldon

The team used wild mascot antics and a range of activations to make the Pop-Tarts Bowl an annual meme-worthy spectacle.

Allison Carter

Communicators need to stay on top of trends to keep brands fresh.

Casey Weldon

Don’t be afraid to try new things.

Casey Weldon

Also: NFL plays long game to land international fans; Chick-fil-A takes brand into own hands with new app.

Mike Prokopeak

Big events offer brand-building benefits alongside the opportunity to engage employees in sponsorship activation.

Casey Weldon

Two-fifths of adults under 50 say they have more important priorities than kids.

Mike Prokopeak

Transparency and honesty are the keys to grappling with corporate histories with genocide, racism and slavery.

Kennyatta Collins

It takes a lot of attention to detail and careful branding.

Dustin Siggins

It’s about putting customers, investors and employees at the center of everything.

Allison Carter

And how the brand gave back to one of its most important communities.