Justin Joffe
Trust your talent: How backing off micromanaging makes for stronger branded stories
Learn how The Weather Channel’s Ally Hirschlag builds trust-based relationships with writers in her brand newsroom.
Brand Journalism
Emma Atkinson
Google upgrades family leave perks for workers, brands flummoxed by the metaverse and Glossier lays off 80+ following 2021 expansion
Also: Dolly Parton’s got something new cookin’ with Duncan Hines, a new survey for social media pros and more.
Emma Atkinson
How communicators can help break the ‘cycle of distrust’
Here are three steps to build credibility among record-high levels of doubt in institutions.
Justin Joffe
Microsoft buys Activision Blizzard, audiences expect brands to acknowledge crises, and mobile providers limit 5G near airports
Also: MTN DEW awards grants to outdoor community organizations, Carhartt explains vaccine mandate memo, and more.
Emma Atkinson
Carhartt doubles down on vax policy amid leaked memo, Twitter debate
Some on social media are calling for a boycott of the company’s products after its COVID-19 vaccine requirement for workers was made public.
Emma Atkinson
Pinterest, others show support for paid family leave on social media
TheSkimm’s #ShowUsYourLeave campaign is joined by Pinterest and others to highlight an important workplace issue.
Brian Pittman
Create shareable content: 5 Hollywood storytelling tips
Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
Jim Ylisela
5 films to help you think like a journalist
Tips on reporting and writing from Woodward, 60 Minutes – and Ron Burgundy.
Justin Joffe
Met museum removes Sackler name, communications areas CEOs value most, and Netflix launches brand journalism site
Also: Omaha Steaks launches meaty holiday campaign, Retail CEOs urge congress to curb illegal third-party sales, and more.
Brendan Gannon
The Weather Channel’s awareness campaign to combat water scarcity earns more than 500 million impressions
It posted educational branded content and social media posts during its campaign. The results have earned top prize in the Brand Journalism category of PR Daily’s 2020 Content Marketing Awards.
Sally Ann O'Dowd
OneUnited Bank joins France in honoring Josephine Baker
Learn how the Black-owned financial institution is using art, technology and partnerships to push for social change.
Allison Roy
10 tips for building a community around your brand
As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix.
Colleen Brett
What powerful visual storytelling looks like in health care
Follow these six rules to capture audiences with important stories from your organization’s leaders.
Brendan Gannon
UC Davis’ audio campaign celebrating nurses garners repeat visitors, 120,000 social media impressions
Its audio-only “Year of the Nurse” campaign has won first place in the Content Marketing and Brand Journalism (Health Care PR and Marketing) category or Ragan’s PR Daily Awards.
Brendan Gannon
Blog filled with unique insights about COVID-19 elicits coverage from major media outlets
Livongo’s blog has received coverage in major media outlets and landed the top prize in the Blog (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
