The storied health care organization wanted to reshape its core values to address changes in the health care industry. Here’s what communicators can learn from the exercise.
Also: Twitter tests scheduling feature, organizations that tap into consumer emotions can come out on top, a comms expert shares how she accomplished broad change, and more.
Also: T-Mobile chief to resign in April 2020, Taco Bell offers an oddball Thanksgiving bisque recipe, tips to align your PR strategy with legal advice, and more.
Also: Marketers puzzle over which tactics yield peak ROI, Hostess debuts Twinkies cereal, and a solo PR practitioner shares a peek behind the curtain.
Also: Juul to lay off 650 workers by year-end, Google will label slow-loading websites, Facebook offers payment feature, and the top PR and marketing trends for 2020.
Also: CMOs to broaden their roles in 2020, Georgia Tech’s social media viral hit, Molson Coors plans a rebranding and staff cuts, and more.
Also: NCAA buckles on athlete earnings rule, recruiting employees with grant money, a #MeToo version of ‘Baby, It’s Cold Outside,’ and more.
Also: Juul to lay off 500 employees, Apple debuts more-inclusive emojis, Walgreens pivots from clinics to Jenny Craig partnership, and PR pros’ greatest fears.
Also: Juul pulls fruit-flavored products in U.S., Experian’s media relations secrets, interactions on Facebook and Instagram remain steady, and more.
Also: Virgin Galactic hits marketing best practices, social media stats reveal opportunities for podcasting, Starbucks Japan debuts Instagram-worthy beverage, and more.
Also: Fortnite goes silent to build anticipation, Jim Beam offers fans an Airbnb experience, ‘debt-free’ degrees for Chipotle employees, and more.
Also: Many consumers think social media has too much sway on news, WeWork to lay off 500 employees, insights on ‘snackable’ content from Amazon, and more.
Also: Kroger and Walgreens stop selling e-cigarettes, what drives consumer purchases, McDonald’s offers a ‘McRib locator,’ and more.
‘We absolutely have to make our content snackable,’ Kristin Graham tells a packed conference audience. Stats show the alarming level of distraction, but she offers key ways to break through.
With the alliterative title ‘Talkin’ Teeth,’ Dr. Kyle Bogan and his team calmed and informed their audience around oral health—winning our Health Care PR and Marketing Award for podcasts.
