Here are some tips for creating a call to action that gets your audience engaging and sharing your message rather than making you the butt of the joke.
With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Here’s why paying for your exposure could be worth the investment.
The pandemic has many organizations looking to craft messaging about health and safety, but what messages are appropriate and relevant for audiences? Here’s some expert guidance.
While the crisis unfolds and the news remains grim, businesses can prove their purpose as they find ways to be of service in their communities.
The actor has been sharing positive stories online as part of his “Some Good News” program. Here’s how the soft drink company worked with his platform to share some joy with consumers.
When you can’t make new content, it’s time to revisit the creations of yesteryear. Here are some ways to make what was old new again.
Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.
Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.
Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.
When looking to engage internal audiences and highlight important stories within your organization, having a journalist’s eye can help you find the story gold.
Also: Ford, GE and 3M collaborate on medical supplies, Twitter ramps up verification, Cadbury announced its new ‘spokesbunny,’ and more.
Also: AP Stylebook’s guide to COVID-19 coverage, how PR pros in the U.K. are affected by the pandemic, buzzwords to excise and more.
Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
More than a standard brand journalism endeavor, Coverage cranks out invigorating content geared to help readers live full, healthy lives.
Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.
