Ted Kitterman
Elasticity’s Jason Michael sees opportunity in the increased demand for content
The PR pro shares habits and tactics that have set him up for success and how he views the future of the industry.
A Day in the Life
Ted Kitterman
Interdependence PR’s Matthew Aversa: ‘Practice patience’
The vice president of entertainment for his agency shares top tools and tactics for finding your groove in comms in a hectic year.
Ted Kitterman
Leaving what wasn’t working before COVID in the past
In the excitement to get back to ‘normal,’ one PR pro urges colleagues and clients to consider what wasn’t serving them in the daily grind of 2019.
Ted Kitterman
U.S. Army Reserve’s Janeen Phelps: ‘Put people first’
The public affairs officer and 1st Lieutenant shares tools that work well for her communications efforts and how she has found her calling as a comms pro with the U.S. armed forces.
Ted Kitterman
Involve’s Kim Markus shares why it’s essential to focus on the ‘human element’
The executive vice president for the Columbus, OH firm talks about tools and tactics, COVID lesson and more in our latest interview about a day in the life of PR pro.
Ted Kitterman
Allen & Gerritsen’s Eva Wasko: ‘Representation matters’
Here’s how one PR pro is sharing with clients the need for DE&I on campaigns, in conference calls and around the decision-making table.
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Bicom’s Adrien Reynolds uses kindness as a superpower
In these difficult times, a little love and understanding goes a long way, according to this senior account director.
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AGAR’s Colleen Cleary shares optimism for an experiential future
An agency pro talks about the importance of relationships, tools that are making the difference and what this current moment holds for her work.
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Clarity’s Jon Meakin: ‘We’re not going back—we’re going forward’
Here’s how the president for North America with Clarity PR is setting the tone on looking to the future and creating value in an uncertain landscape.
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MSS Media’s Barbara Gretsch: ‘Be willing to adapt’
A PR agency CEO makes the case that the speed of innovation these days is an incredibly hopeful sign for the future of the PR industry—even if it makes for long days at the (home) office.
Ted Kitterman
Franco’s Tina Kozak: ‘Celebrate your wins’
The chief executive officer for the Detroit-based agency argues that finding moments of triumph and celebration are essential during these difficult times.
Ted Kitterman
Modera’s Alyson Yarberry on how to make giving back a foundational principle
With a mindset centered on service, a PR pro can make the work particularly meaningful, even during difficult times.
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Swerve PR’s Brianne Arpa: ‘Knowing your limits is an act of generosity’
In a profession that is ‘always on,’ it can be difficult to say no or ask for help. Here’s how one PR pro is putting a priority on self-care.
Ted Kitterman
Guarisco Group’s Wendy Guarisco: ‘We’re still here’
Here are the lessons the veteran PR pro is taking from the difficult months the past year.
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Bolt Public Relations’ Caroline Callaway shares her message of thanks
As organizations continue to chart these uncertain waters, it’s important to have gratitude for the stakeholders that have kept them afloat.
