Can PR people stop calling themselves ‘rock stars,’ please?

You see this word a lot in the social media world. Companies want to hire “rock stars,” while some people refer to themselves as “rock stars.” (To be clear, no one is referring to actual sex, drugs, and rock ‘n’ roll rock stars.) This practice should end, says PR Daily ’s own Jackson Wightman. “There’s something so profoundly un-humble about the word,” he writes. “It has connotations of grandeur, excess, and the implication that one has &#…