Can journalists hack it on the ‘dark side’?

As newspaper sales decline and redundancies in journalism become rife, more journalists are making the transition into PR. But can they make it in the industry, and what skills do they bring to the mix? This  PRWeek feature examines the issues by speaking to four journalists who have made the move, including Jez Ashberry from Shooting Star PR, who says: “PR is better paid and has better hours, as well as a more varied workload, than journalism. For some of the time I also get to do the same jo…