Burger King’s anti-bullying PSA elicits strong responses
Many praised the fast-food restaurant for its moving video, which shows a child being harassed along with customers who ignored it—along with some who stepped up to stop it.
The answer might not come easily. In a recent Burger King video, responses are troubling and moving—especially coming from a fast-food company.
“While Burger King is famous for pulling stunts in the name of selling burgers, its latest prank has a more noble cause,” AdAge’s Jessica Wohl wrote.
This is the premise of a deeply affecting and effective social experiment and accompanying three-minute video created by the Miami office of David, the agency partner for Burger King. The spot is called ” Bullying Jr.,” and was created in honor of National Bullying Prevention Month.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
