Breathe new life into your organization’s content
The saying, ‘If it ain’t broke, don’t fix it,’ is the antithesis of a successful content marketer’s plan of attack. If you’re seeking to get ahead, here are a few tips on how to revitalize your efforts.
For the better part of a decade, content marketing has been the linchpin for many successful marketing strategies.
Those strategies aren’t put on auto-pilot; they’re handled with care. Although your current efforts might spark adequate conversion and engagement, it’s probably time to rework things from the ground up. Thankfully it’s never too late to look forward and embrace current marketing trends. Here’s how:
1. Take a step back.
It’s no longer enough to fire off an email or publish a 400-word blog post every couple of weeks. Consumers have wised up to basic content marketing, and converting them into customers is going to take more work.
First, consider your content’s value.
Content provides value only if it’s useful, well-written and targeted to the correct audience. For additional insight, compare your content’s success against a competitor’s.
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