Brand managers snap up ‘Avengers: Endgame’ marketing opportunities
Vans, Walmart, Google, Epic Games and more offered products and services tied into the latest Marvel film, while many other marketers shared super hero-themed ads and tweeted tie-ins.
As fervor for the final installment of Marvel’s “Avengers” film series continues, so do marketers’ attempts to grab consumers’ attention.
Marvel Studios has reportedly spent the most money out of all of its previous films to market “Avengers: Endgame.”
With estimates pegged at more than $200 million globally, the newest Avengers movie boasts the biggest marketing promotional campaign in Marvel Studios history, topping the $150 million-plus campaign of last year’s Avengers: Infinity War. According to Kantar, through April 21, Marvel Studios spent about $13.6 million in the U.S. alone on paid media for Avengers: Endgame. The studio has churned out a record 10 custom spots, and in the last week, has run 927 national ads airing on 39 networks. The vast majority of the U.S. budget was spent on TV, with one-minute ads primarily running on the talkshow circuit: the Today show, James Corden’s Late Late Show, and Late Night with Seth Myers.
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