Bank of America is walking into a PR buzz saw
The company is exploring new checking account options, which The Wall Street Journal said includes additional fees. The bank said it has not yet made a decision on fees.
Ever experience déjà vu?
Last fall, B of A announced plans to charge a monthly fee for debit cards. The backlash was swift, and the company backed off. Numerous media outlets—including PR Daily—called it one of the worst PR disasters of 2011. It also helped rank B of A as one the most-hated companies in America.
Now, B of A is exploring new checking account options, which The Wall Street Journal said would include additional monthly fees.
The Wall Street Journal reports:
“Bank of America pilot programs in Arizona, Georgia and Massachusetts now are experimenting with charging $6 to $9 a month for an “‘Essentials’ account. Other account options being tested in those states carry monthly charges of $9, $12, $15 and $25 but give customers opportunities to avoid the payments by maintaining minimum balances, using a credit card or taking a mortgage with Bank of America, according to a memo distributed to employees.
…
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
