B2B companies are more active with social media than B2C

Research firm Business.com published a fascinating study about the use of social media by business-to-business (B2B) and business-to-consumer (B2C) companies. “Not only were B2B firms more likely overall to maintain a social network profile, they were managing profiles across more social sites and were significantly more likely to be present on Twitter, LinkedIn and YouTube,” according to eMarketer , which reported on the study. “B2C companies won the day at Facebook and MySpace.”…