MEDIA RELATIONS
AWARDS LUNCHEON
DECEMBER 15, 2023 • 12:00 – 2 P.M.
NEW YORK CITY | NY
Winner:
Congratulations to PR Daily’s 2023 Media Relations Awards Winners!
On Friday, Dec. 15, hundreds of communicators gathered at the National Press Club in Washington, D.C. to celebrate, network and toast to the impressive work shared by the Media Relations Awards finalists. It was a celebration to remember and a great way to end the year.
PR Daily congratulates all of the winners in this year’s Media Relations Awards. This recognition is a testament to all of your hard work for and dedication to your organizations and clients.
Scroll down and click on each winner profile to read more about their winning work. And don’t forget to check out our digital program guide.
WINNERS
Grand Prize
Media Relations Campaign of the Year: Over $50,000
Media Relations Campaign of the Year: Over $50,000
Honorable Mentions
- Brodeur Partners: Returning to the Boston Marathon® Course
- Contraceptive Access Initiative / Camino Public Relations: The Pill OTC - pathway to success!
- Edelman: Knorr x Cardi B Taste Combos
- M Booth: A Life Less Clogged with BIC EasyRinse and Ariana Madix
- PriceWeber: “Believe Me: Help and Hope for Sexual Assault Survivors”
- Quinn PR: Atlantis The Royal in Dubai’s Grand Reveal
Media Relations Campaign of the Year: Over $50,000
Media Relations Campaign of the Year: Under $50,000
Media Relations Campaign of the Year: Under $50,000
Honorable Mentions
- AM General LLC: Corporate Rebrand
- Bospar: Together by Renee: The AI-empowered App for Better Health
- Club Wyndham: Club Wyndham x Take a Chef Partnership
- Sallie Mae: National Scholarship Month
- SERHANT.: Launching the Highest Residence in the World
- Southeast Toyota Distributors: Toyota Dog Days of Summer
- Visit California & MMGY NJF: Visit Native California
Media Relations Campaign of the Year: Under $50,000
Media Relations Professional of the Year
Media Relations Professional of the Year
Honorable Mentions
- Shari Ajayi: Saatva
- Sue Breding: City of Glendale AZ
- Tommaso Di Giovanni: Philip Morris International
- Dave Reddy: Big Valley Marketing
Media Relations Professional of the Year
Media Relations Awards Categories
Brand Messaging or Positioning
Brand Messaging or Positioning
Honorable Mentions
- Aggreko: Aggreko Greener Upgrades - Tier 4F
- Endurance Warranty Services: Endurance Warranty's Rebrand and Reinvention
- NBA: WNBA Canada Game presented by Tangerine
- Porter Novelli: A Taste of Technics
- UpHouse Inc: Travel Manitoba Rebrand
- Violet PR: From Steel City to Tech Town: Pittsburgh's Rise as the Global Epicenter of Innovation
Brand Messaging or Positioning
Cause Marketing
Cause Marketing
Honorable Mentions
- AbbVie: RF Bloom, Little Patients, Big Impact
- Bospar: Don't Get It Twisted: How Dee Snider KISSed Off SF Pride
- Jackson Spalding: L.L. Bean Goes "Off The Grid" for Mental Health Awareness Month
- Praytell: Bringing Ivy League Might to the LGBTQ+ Health Conversation
- The Nature Conservancy in Indiana: The Human:Nature Campaign
Cause Marketing
Community Relations
Community Relations
Honorable Mentions
- Sallie Mae: National Scholarship Month
- Washington Gas: Washington Area Fuel Fund 2023 Ice House Event
Corporate Social Responsibility
Corporate Social Responsibility
Honorable Mentions
- Copper Mountain: 2023 Ski Conservation Summit
- McDonald's USA: HACER 22-23
Corporate Social Responsibility
Crisis or Reputation Management
Crisis or Reputation Management
Honorable Mentions
- Bospar: Don't Get It Twisted: How Dee Snider KISSed Off SF Pride
- Minnesota Department of Education: Global Data Breach
- UC Davis: Stabbing Tragedy
Crisis or Reputation Management
Data-Driven and Measurement
Data-Driven and Measurement
Honorable Mentions
- Aggreko: Aggreko Greener Upgrades - Battery Energy Storage
- Next PR: DDI and Next PR Partner To Amplify the Largest Global Leadership Study
- Northeastern University: Northeastern Global News
Data-Driven and Measurement
Diversity, Equity and Inclusion
Diversity, Equity and Inclusion
Honorable Mentions
- Bospar: Don't Get It Twisted: How Dee Snider KISSed Off SF Pride
- PepsiCo Juntos Crecemos x BODEN Agency: PepsiCo Juntos Crecemos 2023
Diversity, Equity and Inclusion
Environmental, Social and Governance
Environmental, Social and Governance
Honorable Mentions
- Bastion Amplify: Inspiring Change with IQAir
- Cushman & Wakefield: 2022 ESG Report
- Violet PR: The Peach State Goes Electric
Environmental, Social and Governance
Exclusive Content Strategy
Exclusive Content Strategy
Honorable Mentions
- The Hoffman Agency: MatSing
- Vrge Strategies: Code for America Safety Net Innovation Lab
Exclusive Content Strategy
Global Media Relations
Global Media Relations
Honorable Mentions
- JC2 Ventures & Ruder Finn: Chambers' 2023 Media Blitz: Resonating Locally and Globally
- SAP: SAP Global PR
- U.S. Soybean Export Council (USSEC): Promoting the U.S. Soy Sustainability Assurance Protocol (SSAP) 4x Transferable Certificates Around the Globe
Global Media Relations
Influencer Relations
Influencer Relations
Honorable Mentions
- American Cleaning Institute: Cleaning 101: American Cleaning Institute Teams Up with Influencers to target College Students
- IZEA + Chateau Ste. Michelle: Nicolas Feuillatte 2023 Spring Campaign
- IZEA + VMLY&R + Minwax: Unlocking DIY Brilliance with the Minwax Challenge 2.0
- Jackson Spalding: Halloween Gifting Campaign from Orkin Pest Control
- Jive PR + Digital: Daiya Foods Influencer Campaign
- Southeast Toyota Distributors: Toyota Dog Days of Summer
Influencer Relations
Innovation in Media Relations
Innovation in Media Relations
Honorable Mentions
- Community Change: ChangeWire to Prime Time
- Northeastern University: Northeastern University Office of Communications
Innovation in Media Relations
Integrated Marketing Communications
Integrated Marketing Communications
Honorable Mentions
- Airfoil Group: Launching Michigan's Statewide Housing Plan
- Combined Jewish Philanthropies: Face Jewish Hate campaign
- Mendocino Farms: Mendocino Farms Makes Moooves into Seattle
- PATRÓN Tequila: Taking Tequila to New Heights
- Siemens Mobility: High Speed Rail Campaign
- UpHouse Inc: Travel Manitoba Rebrand
Integrated Marketing Communications
Issues Management
Issues Management
Honorable Mentions
- Contraceptive Access Initiative / Camino Public Relations: The Pill OTC - pathway to success!
- Mountain America Credit Union: Big Box Bailout Bill
- Scott Circle Communications: AAPM&R Long COVID Thought Leadership Media Relations Campaign
- Scout Lab: Mifepristone isn't scary - but life without choice is
Issues Management
Media Relations: General Excellence
Media Relations: General Excellence
Honorable Mentions
- Bospar: Together by Renee: The AI-empowered App for Better Health
- Citizen Relations: Days Inn by Wyndham Complimentary Pillow
- Club Wyndham: Club Wyndham x Take a Chef Partnership
- Hulu and Onyx Collective: "The 1619 Project"
- Levy Public Relations & Events: The Launch of The Residences at 1428 Brickell
- Mars Petcare: How Mars Petcare Drove over 480 Million Impressions to Raise Awareness of the Shelter Crisis and Help Pets Find Homes
- Mindset Consulting: Secured top tier-1 organic coverage for tech companies in the U.S. and Europe
- Moose Toys with Gillian Small PR: Media Placement Magic: Strategic PR Propels Magic Mixies Magical Crystal Ball into the Headlines as Top Holiday Toy
- Optimist Collective: Career Cushioning
- Panasonic/Porter Novelli: Panasonic CES 2023 - Champions of Sustainability
- The Hoffman Agency: Lightship L1 Launch
- Violet PR: Panasonic Selects Kansas City for $4B EV Facility
Media Relations: General Excellence
New Product or Service Launch
New Product or Service Launch
Honorable Mentions
- Citizen Relations: Super 8 Scents of the Open Road
- Club Wyndham: Club Wyndham x Take a Chef Partnership
- Cutera, AviClear & EvolveMKD: AviClear: A Game Changer in the Treatment of Acne
- Feld Entertainment + Litzky PR: Come Fun, Come All to the Return of Ringling Bros. and Barnum & Bailey with The Greatest Show On Earth
- Moose Toys with Gillian Small PR: Media Placement Magic: Strategic PR Propels Magic Mixies Magical Crystal Ball into the Headlines as Top Holiday Toy
- PATRÓN Tequila: Taking Tequila to New Heights
- Porter Novelli: LUMIX S5II and S5IIX
- SERHANT: Launching the Highest Residence in the World
- Sharp Think: HI-CHEW Bite-Sized Candy Shop
New Product or Service Launch
Newsjacking
Newsjacking
Honorable Mentions
- American Heart Association: Heart Month 2023
- Avaans Media: SCOTUS Campaign
- Northeastern University: Titan Submersible
- Phenomix: Phenomix Hungry Brain Campaign
- SPM Communications: Bear Claws to Cougar Paws - Instant Rebrand to Capture a Media Moment
Newsjacking
Pitch
Honorable Mentions
- Planit: Fashion Built NYFW
Press Event or Media Tour
Press Event or Media Tour
Honorable Mentions
- ABC Network: American Idol Season 21 Tastemaker Event
- Experience Columbus: PCMA Convening Leaders 2023 Pre-FAM
- Factory PR: IKEA 80th Anniversary
- Identity: Conducting DSO's Single Ticket Streetcar Concert
- National Pork Board: National Pork Board / Ponle Pork Satellite Media Tour
- Onyx Collective: "Reasonable Doubt"
- Siemens Mobility: Going for Growth: Siemens Mobility Expands to Lexington, NC!
Press Event or Media Tour
Public Affairs/Government Relations
Public Affairs/Government Relations
Honorable Mentions
- American Medical Association: Recovery Plan for America's Physicians
- Argentum Partners: Nevada Voters First
- Corn Refiners Association: Feeding The Economy
- Culloton + Bauer Luce: From 'Property Purgatory' to Bringing Back the Block
- Forbes Tate Partners & Coalition for Cannabis Policy, Education, and Regulation (CPEAR): Engaging with Conservative Media on Cannabis Policy Reform
- iQ 360: Campaign for Tobacco-Free Kids – Addressing the Youth Vaping Epidemic in Hawaii
- Marathon Strategies: Passing Legislation to Protect Online Consumers
- PAN Communications: Advocating for the Industry: Building Awareness for PointClickCare Government Affairs & Equitable Funding for Healthcare Technology Innovation
- Siemens Mobility: Going for Growth: Siemens Mobility Expands to Lexington, NC!
Public Affairs/Government Relations
Public Health
Public Health
Honorable Mentions
- Contraceptive Access Initiative / Camino Public Relations: The Pill OTC - pathway to success!
- GPS Influence: GPS Influence - Medicaid Renewal
- iQ 360: Protect Your Pack: Hawaii Department of Health Promotes Bivalent Boosters
- Narrative: Bensimon Byrne, Casey House, The Others
- The Bliss Group & Biote: Menopause Awareness: Impact in the Workplace
Purpose-Driven
Purpose-Driven
Honorable Mentions
- AXON Marketing & Communications: World-renowned artists gather at the Vatican to participate in the FIRST VITAE SUMMIT, alongside Pope Francis
- Contraceptive Access Initiative / Camino Public Relations: The Pill OTC - pathway to success!
- Sustainable Ocean Alliance: Going Deep for the Sustainable Ocean Alliance
- The Trust Project: The Trusted Journalism Partnership Campaign
Purpose-Driven
Research
Research
Honorable Mentions
- Edward Jones: Resilient Choices: Tradeoffs, Adjustments, and Course Corrections to Thrive in Retirement
- George Washington University Media Relations: GW Media Relations
- Hotwire with Adobe: Hotwire and Adobe Deck the Halls with Record-Breaking Media Results
- Servier Pharmaceuticals
- Sharp Think: 1stDibs Interior Designer Trends Survey
- The Conference Board: Putting Sustainability Research in the National Spotlight
Social Media
Social Media
Honorable Mentions
- Big Valley Marketing: The LinkedIn Advantage: Island’s Enterprise Browser Makes Waves Across the Archipelago
- Children's Health: Children's Health Launches Social Media Strategy to Generate Awareness for Pediatric Cancer and Sickle Cell Disease
- Mindgruve: First Horizon
- Northeastern University: Social Media Ambassadors
- Siemens Mobility: Going for Growth: Siemens Mobility Expands to Lexington, NC!
- TEAM LEWIS x ASTROGLIDE: Sliding Into Pride 2023
Social Media
Stunt or Special Event
Stunt or Special Event
Honorable Mentions
- Mower: Memorable Moments
- Narrative: KFC, Buckets Are Life
- NBA: WNBA Canada Game presented by Tangerine
- Onyx Collective: "The 1619 Project"
- SEGA of America, Inc.: Sonic Frontiers Hawaii Preview Event
- Tic Tac & Golin New York: Tic Tac Launches Newest Innovation, Strawberry and Cream, with first-ever consumer facing Pop Up in New York City
Technology
Technology
Honorable Mentions
- Bospar: OMG: Infobip Celebrates 30 Years of Texting!
- Bospar: Unknown Waters: Charting the Role of Data in Better Patient Outcomes
- Medius: Accounts Deceivable
Technology
Thought Leadership
Thought Leadership
Honorable Mentions
- Avaans Media: SCOTUS Campaign
- Brooks Running: Running with Purpose
- Edward Jones: Resilient Choices: Tradeoffs, Adjustments, and Course Corrections to Thrive in Retirement
- Proofpoint: Voice of the CISO 2023: Back to "Business as Usual" for Security Professionals
- Saatva: Shari Ajayi - Thought Leadership
Thought Leadership
Traditional and New Media Integration
Traditional and New Media Integration
Honorable Mentions
- SingHealth: Singapore Health - Our Digitalisation Journey
Traditional and New Media Integration
Use of a Celebrity or Personality
Use of a Celebrity or Personality
Honorable Mentions
- CSAA Insurance Group: Rickrolled by InsurAAAnce
- Kaplow Communications and HearingLife: HearingLife “Live Life to Your Fullest” Campaign
- M Booth: A Life Less Clogged with BIC EasyRinse and Ariana Madix
- Onyx Collective: "Reasonable Doubt"Life
Use of a Celebrity or Personality
Video
Video
Honorable Mentions
- Aggreko: Aggreko Greener Upgrades - Battery Energy Storage
- CSAA Insurance Group: Rickrolled by InsurAAAnce
- Red Summit Productions: American Heart Association I Open Your Heart
Video
Virtual Event
Virtual Event
Honorable Mentions
- SEGA of America, Inc.: Sonic Central 2023
- SourceCode Communications: Homebase National Small Business Week
Virtual Event
Awards
Click the button below to order trophies for you or your team.
If you have any questions, please email Barbara Kanady at barbarak@ragan.com.
