Seattle Children’s Hospital’s blog covers compelling pediatric issues
With strong content and moving stories, ‘On the Pulse’ garners media interest and makes an impact.
The video opens with a bald kid in a hemoncology floor of Seattle Children’s Hospital lip-syncing to Kelly Clarkson’s song “Stronger.”
It moves on to other children—cancer victims—singing “What Doesn’t Kill You Makes You Stronger.” And they’re dancing. Along with their doctors, nurses, and parents.
The poignant video—and an article about the cancer patient who made it—was just one of the posts that boosted Seattle Children’s Hospital’s On the Pulse to a tie for first place in the Best Blog (Health System/Medical Group) category of Ragan’s 2013 Health Care PR and Marketing Awards.
Seattle Children’s came in neck and neck with nearby MultiCare Health System in Tacoma, Wash.
Clearly, medical organizations have gotten the message that their walls contain stirring stories of patients fighting for health (and life) and of medical staff giving them hope.
The Seattle Children’s blog deals with pediatric news, and is designed to be a resource for media, patients, and families. It offers health tips and perspective on current events, studies, and pediatric health news.
The blog is succeeding in its goal of securing media interest. A series of posts on sexual assault pegged to the Steubenville, Ohio, rape case, for example, resulted in a broadcast story and several online pieces, Seattle Children’s reports.
The “Stronger” video won 3,377,000 views on YouTube. The blog has also covered helping kids cope with violent events. Other hits included “The Cat Immersion Project,” “Five Days, Four Heart Transplants,” and “Breaking the Silence After Stillbirth: One Family’s Story.”
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