Top Agencies Awards Luncheon 2023

Healthcare Agency

Small Agency

EvolveMKD launches new initiatives to support growth and shape its culture

EvolveMKD’s capabilities extend far beyond traditional public relations, growing annually to deliver impactful results through strategy and brand caretaking, digital and social media marketing, influencer relations, and research and analytics. For its work and culture, it has won PR Daily’s Top Agencies Awards in the Healthcare and Small Agencies of the Year categories.

EvolveMKD has demonstrated remarkable growth and accomplishment over the past year, gaining over 10 new clients and achieving most of the previous year’s growth. The agency also launched its first owned research initiative, The Evolution of Communications, which explored the link between women’s communication and mental health. The study was well received and helped win new business from current clients.

In terms of client work, EvolveMKD played a significant role in the launch of QWO, the first and only FDA-approved injectable for the treatment of moderate to severe cellulite in adult women. The agency’s experience with FDA approvals and media relationships helped to generate consumer awareness of the innovation, resulting in a wildly successful launch campaign that earned over 8.6 billion impressions, more than 370 media placements and eight beauty awards for the innovation.

Furthermore, EvolveMKD recognizes the importance of supporting employees to perform their best at work. The agency launched its DEI&B initiative to help develop and shape its culture, establishing a partnership with Delivering Happiness, the world’s first culture coach|sulting company. EvolveMKD also donates 10% of its annual revenue to programs supporting women, teenagers, children and people of color, with regular service days and an annual employee giving program. EvolveMKD has reached an impressive milestone of donating over $1,000,000 since its inception.

The agency has also made efforts to support its employees during the pandemic, including enabling employees to purchase supplementary items necessary for working at home, COVID testing and partnering with Grant Thornton to perform a compensation audit and provide top-tier benefits.

EvolveMKD’s achievements, culture and drive have demonstrated remarkable results and proof of practice, showing a promising, bright future for the agency as it continues to evolve and make its mark.

Congratulations to EvolveMKD for their win.

Boutique Agency

Factory PR’s Innovative Work Means it’s not a Media Relations Factory

Factory PR is a favorite of disruptors and unconventional companies because of the creative ways it uses traditional media relations, raising awareness for transformative clients. Its successes led PR Daily to honor it in this year’s Top Agencies Awards program for Boutique Agency.

Factory PR works with companies across many sectors, including fashion & beauty, wellness & lifestyle, consumer tech & enterprise, art & design and healthcare & biotech. However, advising disruptors, such as those in the crypto space, and unconventional companies, like Ikea, is its sweet spot. Transformation is at the center of Factory PR’s work.

For example, it was engaged to help brand the city of Miami as the crypto sector’s center. As Wall Street has its Charging Bull statue, Miami wanted a monument of its own. The 11-foot, 3,000-pound Miami Bull was unveiled last April outside the Miami Beach Convention Center, during the Bitcoin conference. Factory PR worked on media relations, ‘herding’ coverage on social and traditional platforms.

In addition, it led event management for the statue’s unveiling, arranging a press conference and liaising with media on-site during the convention. Factory PR’s work resulted in more than 500 pieces of coverage, positioning Tradestation, the bull’s sponsor, and Miami as champions of cryptocurrency.

Another example of Factory PR’s transformative work was its collaboration with Swedish furniture mega-brand Ikea. Specifically, Factory helped ideate and unveil Ikea’s AI-powered iOS app Kreativ. The app lets users scan rooms on their phones so they can ‘build’ a 3D replica of their home and ‘furnish’ it with Ikea items.

Again, Factory tapped its media contacts, pitching stories about Ikea’s new app, positioning the company as a tech innovator. In addition to pitching outlets covering innovation, Factory reached out to content creators in lifestyle and design.

Moreover, Factory mounted an influencer campaign, with influencers posting videos of themselves sampling Kreativ and garnered 109 pieces of coverage.

Congrats to Factory PR!

Business to Business Agency

GingerMay targets four key objectives to flourish

GingerMay, a B2B and technology PR agency, runs on an integrated communications focus and exceptional client service, while catering to the needs of its team. For its efforts, it has won a PR Daily’s Top Agencies Award in the Business to Business of the Year category.

GingerMay focuses on executing four key objectives. First, the company continuously innovated its services to help clients achieve commercial goals. To achieve this, GingerMay used its EASY marketing model, expanded its services and delivered industry-leading programs.

Second, GingerMay specializes in technology business communication. The agency feels it delivers service excellence, and case studies demonstrate its data-driven communication strategies and quality standards. GingerMay’s approach to PR and communications has exceeded clients’ expectations, resulting in a high client retention rate.

Third, GingerMay aimed to change the PR industry’s reputation for long hours, stress and discrimination against working parents. The agency created initiatives that lead to happier and more productive staff, including career development, flexible working and staff wellbeing. Every individual has hybrid, flexible hours and part-time working options, enabling them to prioritize family and personal commitments.

Finally, GingerMay upholds ethical business practices that prioritize people and the planet. The company aims to support climate technology experts, provide education on sustainability and demonstrate social responsibility through inclusive practices. GingerMay expanded to provide climate tech businesses with communication services, launched its Future Female Founders initiative, and provides monthly workshops to help staff understand their environmental impact.

The company’s innovative services, specialization in technology business communication, initiatives for happier and more productive staff, and ethical business practices showcase its commitment to clients and staff while prioritizing people and the planet.

Congratulations to GingerMay for its well-deserved recognition.

Small Agency

H&S creates high-end experiences that get buzz

Successful campaigns for swanky brands like Rémy Martin and BACARDI have H&S turning heads. The company’s hard work has earned it one of PR Daily’s Top Small Agencies of the Year.

The PR agency H&S has been awarded for its success in client growth and campaigns while scoring big with a variety of campaigns focusing on luxe, one-of-a-kind experiences. The agency’s Summer of Yeah campaign with Booking.com marked the Smiley Company’s 50th anniversary and featured Smiley-themed stays across the US, including a stay at Sarah Jessica Parker’s Hamptons beach cottage.

Another celebrity collab, the Usher x Rémy Martin 1738: A Taste of Passion campaign, included a limited-edition product launch and a multi-sensory, immersive experience that accompanied Usher’s Las Vegas residency. H&S’s experiential arm, Studio HS, created the ultimate Vegas experience for attendees, complete with guest programming, such as a deluxe welcome kit, poolside brunch and premium Las Vegas nightclub experiences. In addition to event programming, Studio HS curated in-room gift drops for guests with plenty of branded swag.

H&S also managed BACARDI rum’s fourth evolution of Music Liberates Music, designed to champion underrepresented voices in the music industry. This year’s program enlisted high-end streetwear brand NAHMIAS, along with GRAMMY-winning producer Boi-1da to create a first-of-its-kind capsule collection that featured a QR code integrated into each garment, directing phone-wielding fashion lovers to an album of rising global musical talent. As an added incentive to wear the collection and promote the rising artists, fans also earn live music rewards every time someone scans their codes.

H&S achieved a high volume of coverage, with 485 pieces of coverage to date for this year’s Music Liberates Music program, securing eight interviews between Doni Nahmias, Boi-1da, musical artist Ric Wilson, and BACARDI executives, and resulting coverage featured in HYPEBEAST, Rolling Stone, Notion, Tush, Woo, Jolie, Muse by Clio, and Edition by Modern Luxury.

The agency has also put a big focus on DE&I and now has an overall staff diversity of 71% (72% among leadership). H&S achieved these impressive numbers by actively reaching out and recruiting from diverse ethnic, gender, abilities and perspectives over the past seven years.

Cheers to the success of H&S and on their win!

Midsize Agency

Hotwire expands global footprint, pioneers tech communications transformation

Through strategic acquisitions, Hotwire is able to create new opportunities for clients to drive thought leadership and achieve greater growth. The global technology communications consultancy has earned recognition for its work as a Midsize Agency of the Year in PR Daily’s Top Agencies Awards.

Hotwire, founded in 2000, operates a worldwide network of wholly owned offices serving various clients from scale-ups to established multinationals. Driven by its parent company Enero Group’s growth strategy, Hotwire Group continues to grow with its recent ROI DNA and GetIT acquisitions.

The acquisitions have significantly expanded Hotwire’s global network, boasting over 500 employees and 14 offices worldwide. Meanwhile, GetIT specializes in B2B technology marketing, offering strategic advisory services, martech solutions, and end-to-end marketing programs. These strategic moves by Hotwire present exciting opportunities for clients, enabling them to drive thought leadership, leverage strategic consultancy, and achieve growth across a broader range of communication and revenue generation expertise.

Since its inception, Hotwire has been driven by a mission to ignite positive action and lasting change in the world through its business, client partnerships and consulting services. Hotwire has been providing pro bono services to impactful organizations for years, and in 2021, it launched the Hotwire Ignite Possibility Program (HIPP) to scale this work. Through HIPP Hotwire is investing up to $1 million in services to support tech organizations led by or advocating for underserved communities.

Hotwire also decided to team up with a group of friendly agency competitors in Minneapolis to discuss what role it could play in addressing the lack of diversity in the industry, which became the foundation for The Twin Cities PR BIPOC Career Explorer — an externship program designed for BIPOC students interested in the practice of public relations and communications. Thus far, the agency has supported over 20 students who received a $1,000 stipend to help educate them on what life in PR and communications involves.

Notably, Hotwire also created Into Tech, a free, on-demand skill-building course for mid-to-senior marketing and communications professionals interested in transitioning into a tech communications role, whether at an agency or in-house. As a first-of-its-kind program, Into Tech acted as great brand awareness and led to a noticeable uptick in job inquiries for the consultancy.

Hotwire has been recognized multiple times as one the best places to work in the communications industry over previous years, having been named a 2022 Ragan’s Top Places to Work and was also named one of the top 100 most influential PR agencies in the world 2021 by Propel 100.

Congrats to Hotwire for all its hard work!

Healthcare Agency

JPA Health’s expertise and focus deliver results for the healthcare industry

JPA Health’s passion for improving lives and working together as synched-up specialists are the foundations of its success. It’s a PR Daily’s Top Agencies Award winner in the Healthcare Agencies of the Year category.

JPA Health has seen significant growth in clients, revenue and staff over the past year. The agency achieved a 14% revenue growth, with 25% from new clients, while increasing its staff by over 15%. The agency specializes in integrating PR, marketing and advocacy to make meaningful connections that help people live healthier lives.

JPA Health’s notable campaigns and initiatives include:

Supporting the LUNGevity Foundation’s “No One Missed” campaign to drive urgency around biomarker testing in newly diagnosed non-small cell lung cancer patients.
Engaging 24 million physicians, colleagues and loved ones through “Vital Signs: The Campaign to Prevent Physician Suicide.”
Increasing awareness of comprehensive biomarker testing among lung cancer patients with AstraZeneca’s “Getting Out of the Rough.”
Equipping 90 community-based organizations nationwide through the “Beat the Odds: A Shot Towards a Healthier Future” campaign.
Passing the “Dr. Lorna Breen Health Care Provider Protection Act” to address rates of burnout, depression and suicide among America’s healthcare workers.

“The JPA team consistently comes to the table with creative and innovative ideas to the biggest unsolved problems in oncology,” says Kennesha VanBurch, associate director of brand communications for US Oncology at AstraZeneca. “They execute projects with timeliness and organization, and their work as a truly integrated communications agency seamlessly translates across my role within Corporate Affairs. I’m continually impressed with their high-quality outputs. They’re a one-stop shop for everything I need to deploy beautiful, on-the-mark campaigns!”

As part of its strategy, the agency’s proprietary tool GRETEL allows it to identify the influence of an outlet, individual or organization among audiences and by topic, examining conversations and analyzing language happening across the health landscape using millions of data points. The agency uses big data and data visualization to provide public health leaders with knowledge of the language used by underserved groups and a deeper understanding of each audience at both a macro and individual level to improve health results.

JPA Health’s success in making meaningful connections and exclusive focus on health means its clients can count on a team with experience and perspective to deliver results for the healthcare industry and is a testament to their work.

Congratulations to the JPA Health team on their win.

Boutique Agency

Just Drive Media listens first as it guides top tech clients’ PR

A mix of proprietary analytics, creativity and active listening are the hallmarks of Just Drive Media’s formula for PR success as it counsels clients such as LinkedIn and VMWare, leading PR Daily to honor it as one of this year’s Top Agencies for Boutique Agency.

Many agencies claim they begin work with intensive research. One-stop strategic communication shop Just Drive Media takes this approach an additional step. Before it advises companies such as LinkedIn, VMware and RingCentral on PR, social media marketing and communication analytics, or customer and brand advocacy, Just Drive Media listens.

Indeed, Just Drive Media’s motto is “Listen First.” This entails conducting comprehensive media and social media audits of the client’s activities. In addition, it means collecting data and applying proprietary analytics as part of the listening process. The findings guide Just Drive as it counsels clients on goals and the best tactics and strategies to reach them.

Moreover, its activations are built on a foundation of benchmarking perceptions to track progress. This formula has helped the firm garner media placements for clients in major outlets such as Yahoo! Finance, Bloomberg, Forbes, Fast Company and HBR, to name a few.

Yet, these findings aren’t immutable. Just Drive believes client needs can and do change regularly. The firm prides itself on being nimble, turning up the volume when needed and reducing it at other moments.

A key part of Just Drive’s ability to adapt is that the pandemic hasn’t burdened the firm. For 15 years, well before the pandemic, Just Drive was a virtual agency, employing staff all over the world. Besides allowing it to engage top employees, this experience enables Just Drive to advise clients on post-pandemic work arrangements from a position of experience.

Just Drive’s trophy case is impressive. In addition to three 2022 Hermes Creative Awards–team body of work (platinum), crisis reporting & communications (platinum) and strategic campaigns (gold)–Just Drive Medias was named to the 2022 Inc. 5000 list of fastest-growing private companies.

Kudos to Just Drive Media!

Boutique Agency

Woman-owned KC Projects PR laser-targets media relations in Alabama

Woman-owned KC Projects PR has a straight-forward business plan: focus on offering Alabama-based clients top-flight media relations. It’s been doing this successfully for more than a decade and now has captured an award in the boutique PR agencies category in PR Daily’s Top Agencies Awards for Boutique Agency.

Alabama-based KC Projects Public Relations offers customers a plethora of services, including crisis PR, digital communication, social media management and brand messaging. There’s also an event planning function and a community engagement unit, specializing in philanthropic work.

The firm works in a variety of verticals, with clients in law, finance, e-commerce, construction and hospitality. Most members of KC’s client list have spent at least 10 years with the firm. In this respect, KC Projects Public Relations seems like other top-notch boutique firms.

However, where this woman-owned outfit differs from competitors is in the philosophy of Krista Conlin, who owns the firm and is its president. As Conlin reminds staff: “Public relations is our bread and butter.” For Conlin, this means the first steps KC takes involve securing effective media relations for clients.

As such, maintaining strong and consistent relationships with media across Alabama is priority number one. Everything else–the digital work, social media and crisis prep and management–flows from those relationships. Appropriately, the firm’s tagline is “telling your story & moving you forward.”

That’s why when KC Projects employees list its successes, they usually begin with examples of favorable coverage for clients in outlets such as The Wall St. Journal, The Chicago Tribune, The Atlanta Journal Constitution, The Tennessean, Miami Herald, American Banker, CNN, NBC and Fox News.

Recent highlights include managing strategic communication planning for Alexander Shunnarah Trial Attorneys’ national expansion across nine states to 21 offices. KC Projects secured more than 100 pieces of media coverage for this campaign.

In addition, KC Projects announced and received media coverage for client 1818 Farms, which was named Amazon’s women-owned small business of the year.

Credit to KC Projects Public Relations for their work!

Large Agency

Ketchum continues to bring leadership, compassion to the industry for 100 years

Ketchum, a public relations agency turned full-service communications consultancy, is used to creating authentic and innovative campaigns that bring measurable experiences to fruition for clients and beyond. It also knows a thing or two about going beyond measurements and data and formed a trauma-informed consultancy service to help them discuss trauma in an empathetic way for others. Their compassion and leadership earned them a place on PR Daily’s Top Agencies Awards list.

In Ketchum’s 100-year history a lot has changed with agency technology, measurement and other optics to do the good work of PR. A lot, however, has stayed the same – putting stakeholders first and being guided by empathy and intelligence, which is immeasurable.

Ketchum continues its work and builds on its rich legacy with tangible efforts that help the people it serves while being recognized along the way.

Last year, for example, was a groundbreaking year full of good news for Ketchum ranging from record-tipping, double-digit growth in winning new clients to receiving numerous awards for their campaigns in the PR industry.

With that good news, Ketchum didn’t rest on its laurels. The company also took stock of what was going on outside with social and political unrest, pandemic-related issues, police brutality and daily trauma taking place, too.

The company decided to do something about it. Ketchum partnered with external specialists to create a trauma-informed consultancy service, which would allow them to discuss real-world trauma in a genuine, empathetic way for their employees and clients. Ketchum was the first big firm to make such a move and last October Trauma-Informed Consultancy was born.

Ketchum said it was time to address the pervasive trauma in society and talk about the crucial discussions around how trauma impacts people in the workforce.

Ketchum connected with a trauma expert to help employees learn firsthand. The company also developed a team of trauma-informed communicators and marketers who could directly factor the impact of trauma into actionable frameworks and resources for Ketchum’s clients.

It’s been a banner year for awards at Ketchum – both in terms of our consultancy and our campaigns.

Ketchum’s standout campaigns are attention-grabbing and creative, garnering them recognition throughout the PR industry.

Kudos, Ketchum and team for the noble work that earned you this award!

Boutique Agency

Ketner Group makes post-pandemic decision: Go 100% on retail technology work

Some businesses serving the retail sector, as boutique honoree Ketner Group does, might have seized on the Covid pandemic as a moment to look for a different core market, what with retail suffering from a lack of foot traffic. Instead, Ketner doubled down, understanding retail was adapting to Covid and its many changes likely would bolster demand for communication. That savvy thinking led to a PR Daily’s Top Agencies Award for Boutique Agency.

Founded 30 years ago, boutique agency Ketner Group developed a specialty in serving retail companies. OK, you’re thinking, ‘Gosh, retail declined badly during the pandemic. Ketner must have expanded elsewhere.’ No.

Instead, Ketner stuck with retail, believing the sector would adjust and require strategic communication, Ketner’s sweet spot. As such, Ketner messaged retail’s newest tactics, including moves into last-mile delivery and ecommerce.

In addition, Ketner prompting its clients’ leaders to speak publicly and write about retail’s new directions. As such, Ketner found itself grooming a stable of thought leaders. In turn, the clients raised awareness of their expertise.

However, Ketner didn’t wager everything on retail. Just prior to the pandemic, it began representing B2B technology and professional services companies. However, it maintained its retail niche.

With the pandemic mostly receding, Ketner made another choice, in 2023, deciding to go 100% in on the retail technology vertical. Accordingly, Ketner published “The Retail Technology PR Handbook” and is promoting it on social and with direct marketing.

These strategies are working. Ketner’s Q4 sales pipeline is larger than it’s been in years. In addition, it signed ten clients in the retail technology space, from omnichannel commerce to online marketplaces, ad tech and supply chain solutions.

However, it’s not all work at Ketner. From day, a mainstay of the company was work/life balance. So, in addition to a hybrid structure, Ketner is making an effort to ease the burden of social isolation and increased family responsibilities. As such, work schedules are relaxed, and a new program, “Summer Fridays,” allows employees to leave at 2 p.m. from June through August.

Kudos to Ketner Group and the whole team.

Business to Business Agency

Kite Hill PR agile PR approach elevates client work to drive notable outcomes

Kite Hill PR has experienced double-digit growth in 2022, and is recognized for its DE&I policies, including being a woman-owned and operated business. For its approach to success, it has won PR Daily’s Top Agencies Award in the Business to Business category.

Kite Hill PR’s people-first approach has led to high-quality, results-driven employees and has been instrumental in retaining their workforce despite industry talent wars. The agency’s focus on employee wellness has been instrumental in retention, with policies such as the Unlimited OOO, Work from Anywhere policy that allows employees to work from anywhere, and the Sabbatical Program providing four weeks off to employees with four years’ tenure. Kite Hill PR’s investment in mentorship and coaching programs, including educational stipends and PR Council memberships, has also helped employees achieve their career goals.

In 2022, Kite Hill PR doubled down on the cleantech and green tech category to accelerate growth in key client areas. Its “Tech for Good” program, born from a team member’s personal passion to work with purpose-driving companies in the ESG and cleantech space, offers a startup with a diverse founder three months of PR pro-bono, demonstrated the agency’s unwavering commitment to innovative, integrated client campaigns.

Its collaboration campaign with VSA Partners in rebranding logistics technology company WIN into Centerboard, repositioning Centerboard as a leader in shipper-centric and technology-focused solutions. Kite Hill laid the groundwork for media relations with success in newsjacking, events and awards, thought leadership and social media strategy, in tandem with the full rebranding happening with VSA. This campaign resulted in 22 earned placements and 194M impressions.

Kite Hill PR’s agile PR practice, leveraging its trademarked PR Sprint Workflow, has also been a driving force in the agency’s success. As the agency that has mastered agile PR, Kite Hill PR has conducted agency-wide PR Sprints to elevate client work and drive notable outcomes. Overall, Kite Hill PR’s commitment to being people-first, innovation, agility and outstanding client work has led to its recognition as one of the Small Agencies of the Year.

Congratulations to the Kite Hill PR team on their win.

Midsize Agency

Public Affairs Agency

Marathon Strategies delivers milestone growth while prioritizing employee health and wellbeing

As a full-service public affairs, communications, and research firm, Marathon Strategies consistently delivers. Their versatile and diverse team, combined with their client-centric approach, sets them apart in the industry. They’ve earned a nod in Ragan’s Top Agencies Awards.

Over the past year, Marathon has focused on two key areas of success: achieving aggressive annual revenue benchmarks and prioritizing the health and wellbeing of their workforce. Recognizing that the company’s strength lies in its people, Marathon has taken a three-pronged approach to accomplish these goals:

Strengthening Business Development: The firm recently gained GSA certification, building a new pipeline for federal government contracts. As an active member of the Public Affairs Council, they have hosted multiple informational sessions on crisis management to educate industry peers about the firm’s capabilities.
Workforce Reinvestment: In addition to an unlimited paid time off (PTO) policy, long-serving team members have been rewarded with a sabbatical policy, providing them with a one- or two-month paid break. Professional development has also become a focus; Marathon offers on-the-job writing training, learning sessions led by external experts, and financial advisory services.
Team Growth: In addition to welcoming a new Chief Digital Officer, the firm has embraced a flexible work environment, allowing them to tap into a wider talent. The shift in recruitment has enabled them to provide 24/7 global operations, leveraging different time zones.

This approach has allowed the full-service firm to deliver results for their clients, including the Food Industry Association (FMI) and the Cleaning Coalition of America (CCA). Marathon supported these clients through media briefings, high-profile appearances, and targeted media buying and audience strategies — exceeding expectations.

Marathon’s achievements extend beyond financial milestones and client impact. They have established themselves as one of the industry’s best places to work, with a record-high staff count and a culture of entrepreneurship. Their commitment to broader challenges is evident through their report on “The Age of Disinformation,” which offers specialized services to combat corporate and individual disinformation.

Kudos to the entire Marathon Strategies team.

Business to Business Agency

Maven Collective Marketing Recognized for Connecting Software Clients to Success

Maven Collective Marketing, a leading agency in the B2B technology marketing space, is transforming the way software clients connect with their audience. This has won it a PR Daily’s Top Agencies Award in the Business to Business of the Year category.

What sets Maven Collective Marketing apart is their relentless pursuit of excellence. By working closely with SaaS and software service clients, they have developed a proven approach that evolves digital marketing practices and enables businesses to thrive amidst the sea of software sameness.

Central to their success is the proprietary Maven Method—a strategic framework that consistently delivers significant marketing return on investment. This approach involves forging strong partnerships, uncovering unique value propositions, and diving deep into the intricacies of clients’ businesses to lay a solid foundation for long-term success. Maven’s unwavering commitment to measuring, testing, iterating, and improving ensures optimal performance and tangible outcomes for their clients. Their award-winning services encompass a wide range of digital marketing strategies, including branding, SEO, content development, and innovative self-service products like The Maven Digital Self-Audit package.

The impact of Maven Collective Marketing is felt across the B2B technology marketing landscape. Their expertise and impressive results have garnered recognition, particularly within the Microsoft Partner community:

One standout success story is EFOQUS, a company that transitioned into an independent software vendor business model, reaped the rewards of partnering with Maven. They experienced an impressive 270% increase in overall revenue and an outstanding 500% boost in Product/App revenue.

“Quite often, vendors are very generic in the way they approach things,” says Lars Agger, managing director at EFOQUS. “Maven Collective Marketing’s understanding of our line of business and the challenges we have is impressive. They’re also able to combine that with the right marketing tools and techniques. I would highly recommend them.”

Klarinet Solutions, a software services business, witnessed a significant 214% surge in lead generation from virtual events and webinars after collaborating with Maven Collective Marketing. Their top-line revenue directly attributed to marketing grew by nearly $300,000 in just one year.

Steeves and Associates, a trusted Microsoft Cloud Service Provider, achieved extraordinary results with Maven Collective Marketing. They recorded a remarkable 2000% surge in website traffic and an 890% increase in leads from events and email marketing, while also establishing a strong presence in the Microsoft Marketplace with over 12 listings.

As certified Google Partner, HubSpot Solutions Provider, ClickDimension Certified, ActiveCampaign Official Agency Partner, and Dripify Affiliate, Maven Collective’s expertise sets them apart, supporting longstanding relationships with many valued clients. Their strategic approach and unwavering focus on ROI have solidified their position as a trusted partner in the digital marketing realm.

Congratulations to Maven Collective Marketing on its win!

Boutique Agency

Boutique agency Montieth & Co. goes global for growth

Boutique PR agencies aren’t necessarily known for going across borders for business. Yet comfort with global work is something that differentiates Montieth & Co., a boutique honoree in PR Daily’s Top Agencies Awards.

Perhaps one of PR’s dirty little secrets is that boutique agencies do some of the industry’s best work. Since they’re small, boutiques, like Montieth & Co., provide a very personal service. What’s more, there’s less bureaucracy, increasing the agency’s agility.

That’s all true for Montieth & Co., one of our boutique honorees. Yet what you might not expect is that one of Montieth’s distinguishing characteristics is its comfort with global work.

Indeed, global growth through the addition of cross-border accounts is a core business principle for Montieth, which was founded in 2007. More than two-thirds of the company’s revenue comes from global business that it transacts from hubs in New York, Hong Kong and London.

The company’s cross-border, multilingual account team projects across more than 25 sectors and global media markets. In all, its members speak 9 languages, serve 10 media markets simultaneously for clients across 7 time zones.

Another way Montieth doesn’t seem like a traditional boutique is that it constantly explores opportunities in new media and global financial markets. For instance, it’s begun working in the energy transition market and delving into AI and tokenization.

Yet it also offers customers a full suite of more traditional PR services, including crisis communication, issues and legal management. Slightly less-traditional services also are offered, including: branding and website design, multi-media marketing, influencer strategies, video and podcasts.

Montieth worked its global ground game again in 2022, securing business in key Latin American media markets in Brazil, Colombia and Mexico, while expanding its joint venture in Hong Kong, Montieth SPRG, serving the APAC region.

In 2021, Montieth grew revenue to $3.3 million, achieving a 38% year-over-year increase in its net fees vs 2020. In 2022, its 12 clients represented more than $750k in annual fees.

Congratulations to Montieth & Co. team!

Business to Business Agency

Small Agency

Racepoint Global is on a mission to shape conversations that matter

Racepoint Global is an agency with a unique understanding of technology and innovation to help clients thrive while taking time to focus on the needs of its own people. This makes it a winner in PR Daily’s Top Agencies Award in the Business to Business and Small Agencies of the Year categories.

Known for bringing even the most complex technical stories to target audiences in relevant and compelling ways, Racepoint Global has a mission of shaping conversations that matter for tech-forward brands. In 2020, the agency took a hard internal look at its culture and how it works, realizing that sustainable growth and delivering high-impact and reward-worthy work to clients depends on the experience it creates for its people.

With that in mind, Racepoint Global committed to a new mission of “Shape Conversations that Matter for Tech-Forward Brands” and embraced a people-first mindset. It invested in its employees through learning and development while sharing new tools and approaches to help them grow their careers. It also committed to new levels of transparency, testing, learning and revising with employee input to develop a clear set of practices and approaches to deliver a consistent experience for its people and clients.

The agency executed its internal strategies by providing semi-annual “State of the Race” updates and quarterly detailed business updates, holding weekly virtual all-staff touch bases, and supporting the Diversity Marketing Consortium. Racepoint Global also established new business and growth criteria based on its impact on its people and culture, updated its new business process, added new tools and strategic planning process, and engaged every employee in the growth and new business process as part of their learning and development plan.

Success and results for Racepoint Global include industry-leading staff retention/turnover, strong employee net promoter scores, balanced workloads, and providing more than $150,000 in pro bono services. The agency’s client service saw organic growth driven by expanded services, including analyst relations programming, owned events, executive visibility and thought leadership, video production and visual storytelling.

Overall, RPG’s commitment to sustainable growth and delivering high-impact work to its clients while also investing in its people and culture has led to its recognition.

Congratulations to Racepoint Global for its achievements!

Midsize Agency

A focus on people keeps rbb Communications on top

Miami-based agency rbb Communications has thrived by keeping the emphasis on its staff, including recruiting new members from diverse populations. Their hard work and commitment to their clients has earned them a nod as one of PR Daily’s Top Midsize Agencies of the Year.

Rbb Communications has found success through continued focus on its people, even during a competitive labor market. They revamped their benefits package and doubled down on professional development for existing employees. Rbb also put a strong focus on improving diversity, including pipelines to universities to support diverse and minority students and a new bias reporting system. The result is a workforce that is 48% White, 45% Hispanic or Latino, 4% Black, 1% Asian and 2% Multicultural. The acquisition of the O’Donnell Agency further expanded its reach and capabilities.

A reorganization also transformed their creative department into a content studio built around art/design, video/multimedia/web production and storytelling. Its PROOF system also codifies its influencer marketing efforts in a way that builds strong, mutually beneficial relationships. Finally, rbb’s Predictive Media Insight Report offers quantifiable analytics on media trajectory and public interest across social platforms.

They also deliver results on a tight timeline. In just nine days, they wrote and produced a video that made a huge difference for their client.

“I and The Education Fund owe you and your team a million words of gratitude for creating, at almost a moment’s notice, the TD Ready Challenge video submission that helped The Education Fund win the $1 Million USD TD Ready Challenge grant,” wrote Linda Lecht, president of The Education Fund.

Rbb also worked with the National Association of Corporate Directors (NACD) to conduct a two-part program, “The Role of the Board in the New Crisis Paradigm – Discussion + Simulation.” Ninety percent of participants rated the event as excellent.

Congratulations to Christine Barney, Lisa Ross, Tina Elmowitz and the entire rbb team on their recognition as one of PR Daily’s Top Midsize Agencies of the Year.

Small Agency

RF|Binder brings in the dough for clients with creative campaigns

RF|Binder successfully balanced growth, DE&I initiatives and top-tier client work to earn it a nod as one of PR Daily’s Top Small Agencies of the Year.

New York City-based public relations firm RF|Binder saw double-digit growth in 2021, all while expanding its capabilities and building on its commitment to diversity, equity and inclusion. RF|Binder has grown its Research & Insights and Digital Marketing & Paid Media teams, leveraging the expertise of its creative team to develop impactful, integrated campaigns for its clients.

The company has also committed itself to DE&I values, boasting female representation among 50% of its managing directors and above, 60% of its board of directors, and all three of its highest titles. RF|Binder also doubled its scholarship program with HBCU Hampton University, expanded career development offerings, and actively recruited from the school and alumni network. The company has achieved firmwide pay parity, achieved 84% employee retention and has been named to both Quartz and Crain’s NY’s 2022 best workplaces lists.

But always the focus remained on the work, including fielding successful campaigns for Auntie Anne’s, Truvia and Pax World. For Auntie Anne’s, the company declared the brand as the coolest aunt in America, giving out dough through a partnership with Cash App to give fans the chance to enter to win cash and free pretzels. The campaign generated 65 placements in consumer food, lifestyle and trade outlets, earning 15MM+ impressions. The brand also saw nearly 8,000 free pretzel redemptions through the Pretzel Perks app and received approximately 3,200 new loyalty Pretzel Perks signups.

For Truvia, RF|Binder identified a core group of 19 influencers with an affinity for the brand’s competitor, Swerve, and sought to convert them by giving them a taste of what they were missing. The Swerve Conquest program garnered a total of 15 in-feed Instagram posts, 100 Instagram story frames and a potential reach of 1.4 million followers with a 57% average organic share rate. For Pax World, RF|Binder developed creative assets and conducted a media campaign to underline the brand’s position as an established activist manager. Pax World’s thought leadership profile was legitimized by industry awards and recognitions secured through RF|Binder’s outreach.

Kudos to the team for their hard work and great results!

Boutique Agency

Sēd’s success gives startup brands a leg up

Founded in September 2020, Sēd uses daring communications approaches to differentiate startup brands in incredibly competitive sectors like wellness, tech, beauty and cannabis. For its dedication to the success and hypergrowth of startups, it has won PR Daily’s Top Agencies Award in the Boutique Agencies of the Year category.

Since its launch, Sēd has achieved remarkable growth, doubling its growth year-over-year, including 125% growth in 2021-2022. The agency has also grown its team from just five to 15, and it boasts a 90% new business win rate, having more than doubled its client roster since its launch.

As part of its client work, the agency secured significant trade and business press for the Get Joy Dog Zone, the first dog park in the metaverse, with over 15 million impressions from more than 75 online articles, one broadcast, one podcast, one newsletter and thousands of social shares. Sēd also repositioned the Gladskin brand, creating and launching a new creative platform “Rethink Your Skin,” securing placements in top-tier outlets like Martha Stewart Living, Yahoo! Beauty and Town & Country. The agency’s efforts led to a 13% conversion rate compared to a 6% average conversion rate across the website.

Sēd also helped launch Örlö, an omega-3 supplements brand, securing coverage across tier-one outlets, with two featured articles in Forbes and one in Fast Company, a challenge in the supplements category. Additionally, the agency created a paid social media and influencer campaign to support the launch of Movita Organics at CVS, increasing revenue by 110% in two weeks and a conversion rate of 148% in two weeks.

For Bill Brown Ford, now Ford’s No. 1 dealership in the world, the agency repositioned, rebranded and relaunched the dealership, moving it up from No. 6. With the help of CreatorMkt, who managed social media management and SEO, leveraging Sēd’s campaign creative, the dealership experienced a 233% increase in monthly social traffic, and website traffic grew 48% in six months.

Sēd has broken new ground in the agency space with the launch of its own incubator, The Greenhouse, which invents brands and products to support the startup community. Brands launched in The Greenhouse are used as testing grounds for trying out new marketing innovations, tactics and technologies before they are brought to current Sēd clients. The agency plans to launch one new brand per year through The Greenhouse.

The first brand launched by The Greenhouse is The Farmers Finds, a subscription service that provides a platform for farmers market-born brands to expand beyond their local footprint. Launched in October 2021, The Farmers Finds has grown to more than 1,000 subscribers in under six months, shipped 5,000 boxes, and is set to pass its $200K revenue mark this month.

Congratulations to Sēd’s outstanding achievements!

Boutique Agency

Segal Communications’ small team is making a big impact

Segal Communications is an agency that has seen steady growth over five years with a dedication to providing bespoke communication solutions to clients. These efforts have won PR Daily’s Top Agencies Award in the Boutique Agencies of the Year category.

With a team of eight full-time professionals and support from talented specialists, Segal Communications’ core capabilities include influencer marketing, social media management, sample campaigns, awards programs, creative campaign development, and original written and video content.

Segal Communications has also instituted policies that promote a healthy work environment, such as a “no client calls” week, funding for team members to send each other rewards for a job well done and several staff retreats each year. As a remote team, the company values giving its staff the flexibility to work from wherever they want while still providing opportunities to connect face-to-face.

The company’s success is evident in two client case studies. The first is Relay Pro, a company that brought Segal Communications on board to heighten brand awareness and build its reputation as a leading consumer-focused telecommunications company. Segal Communications successfully positioned Relay as a leader in frontline industry communications, winning the brand an American Business Award for its panic button campaign.

The second example is Johnny Doughnuts, a popular local doughnut purveyor that revitalizes old-fashioned recipes with out-of-the-box ideas. Segal Communications established a communications program combining media relations, influencer outreach and social media management to increase national and local brand presence, highlighting “media-friendly” moments and working to secure local and national media and broadcast interest.

In conclusion, Segal Communications’ bespoke communication solutions, steady growth, dedication to a healthy work environment, and successful client case studies are some of the factors that led to the company’s win.

Congratulations to Segal Communications for its achievement.

Boutique Agency

Stuntman PR says ‘cheese’ with ‘Parmigiano Reggiano Day’ and Stanley Tucci

Much of the food industry absorbed heavy losses during the pandemic. Yet NY-based Stuntman PR bucked this trend, betting that chefs, influencers and even actor/Italian cuisine-foodie Stanley Tucci couldn’t resist Parmigiano Reggiano cheese. This effort helped Stuntman PR to land an award in PR Daily’s Top Agencies Awards program for Boutique Agency.

It’s not a problem if you have a hankering for parmesan cheese after reading this story about Stuntman PR’s creative campaign for the Parmigiano Reggiano Consortium, the association representing Italy’s parmesan cheese makers.

Stuntman’s cheese-filled case study begins in 2022, with much of the world still reeling from the pandemic. Italy’s parmesan-cheese producers were not an exception. Yet, its 50,000 workers had experience with disaster. In 2012, the industry was nearly ruined when earthquakes hit, damaging 360,000 wheels of Parmigiano Reggiano.

Enter Michelin-awarded Massimo Bottura, arguably the world’s best pasta chef. Bottura developed an open-source risotto recipe, featuring Parmigiano Reggiano, which debuted Oct. 27, 2012, and was an instant hit, saving the industry. From then on, Oct. 27 became Parmigiano Reggiano Night, in Italy.

With the pandemic, Stuntman, AOR for the Parmigiano Reggiano Consortium, the association that represents Italy’s parmesan cheese makers in specific regions, had an idea: Oct. 27, 2021, would launch “Parmigiano Reggiano Day is born stateside.”

Stuntman garnered support from U.S.-based chefs, media, influencers and Italophiles, encouraging them to cook with and enjoy Parmigiano Reggiano that day. The effort included on-premises menu activations and social media, which was novel for the Consortium.

Yet the cherry on top of the cake, or parmesan atop the pasta, was when Stuntman got Stanley Tucci, host of CNN’s “Stanley Tucci: Searching for Italy,” to film a segment for the popular series in Bologna, Italy, at the Parmigiano Reggiano dairies.

Stuntman’s success merely set the table for other food brands to seek its services. Balsamic Vinegar of Modena signed a three-year contract, for example. As a result, Stuntman’s average monthly billings multiplied, putting it on track to grow from a micro-boutique to a million-dollar agency by the end of 2022.

Congrats to Stuntman PR!

Small Agency

The Levinson Group stands at the forefront of social issues

TLG has led the charge in shaping public opinion on many of the most important human rights issues of the last decade. For their tireless efforts to share their clients’ stories, they’ve been recognized as one of PR Daily’s Top Small Agencies of the Year.

The Levinson Group (TLG) has been recognized as a go-to communications agency for leaders seeking to shape their brand’s reputation on issues of importance. The agency has helped clients in various sectors and industries navigate major issues, including diversity and inclusion, COVID-19 misinformation, academic freedom, antitrust issues and more.

In the last year, they supported the US Women’s National Team’s (USWNT) pay discrimination lawsuit against the US Soccer Federation, which resulted in a $24m settlement. TLG’s PR efforts for the team were featured prominently in the HBO Max documentary “LFG” which showed behind-the-scenes footage of the team’s lawsuit. The TLG also worked with the USWNT players and the U.S. Equal Employment Opportunity Commission to create a public service announcement campaign on equal pay education.

“Every capability was required to win this fight: TLG led incisive consumer communications, persuasive issues management, deep public affairs expertise (the President of the United States and the White House supported our fight, along with dozens of members of Congress and the Equal Employment Opportunity Commission), litigation support, and tireless support for every single player/plaintiff — as women, as athletes, as entrepreneurs, and as advocates,” said Alex Morgan, member of the United States Women’s National Soccer Team.

TLG is a strategic communications and engagement advisor to the Fallen Journalists Memorial Foundation and has secured over $10 million in contributions and grants to build the first memorial honoring fallen journalists and press freedom on federal land in Washington, D.C. TLG has also worked to champion, protect and honor journalists at home and abroad. The agency has helped amplify Nobel Peace Prize Laureate Nadia Murad’s message of advocating for survivors of gender-based violence and communities in crisis. Additionally, TLG designed and executed a communications program in support of the legal effort to defend Tracy McCarter, a nurse charged with the first-degree murder of her ex-husband. Following TLG’s strategy, the DA’s office shifted its position and released McCarter to home confinement with electric monitoring.

The agency has also led the fight for LGBTQ+ equality, battling against Florida’s “Don’t Say Gay” law. By countering misinformation about the law’s intent, they have secured top-tier media coverage, including a “Good Morning America” interview with Robin Roberts.

Congratulations to Molly Levinson and all of TLG for their recognition as one of Ragan Communications’ Top Small Agencies of the Year.

Small Agency

The MRKT drives authentic narratives to diverse audiences

A focus on reaching multicultural audiences in authentic ways has led The MRKT to big accounts and big wins. That’s why they’ve won recognition as one of PR Daily’s Top Small Agencies of the Year.

Multicultural marketing agency the MRKT focuses on appealing to diverse audiences in a way that respects their individuality. The team is composed of a Latinx bilingual/bicultural team, an African American team, and an AAPI team who develops strategic marketing communications for their respective communities. The MRKT takes pride in recruiting and retaining a team that represents various backgrounds and cultures, creating a work culture rooted in inclusivity and intersectionality that drives authentic narratives. The agency has experienced a 56% increase in talent growth in the past year, and its enhanced cultural understanding and storytelling abilities have dovetailed into new agency wins and marquee campaigns.

The MRKT’s work includes a 360 campaign for Disney’s Encanto, which celebrated authentic representation via cultural passion points and generated $19.5 million in earned media and 719 million impressions. The MRKT also brokered new relationships with Black journalists to communicate more authentically with the audience and increase attendance at Disneyland. The agency also developed a historic $1 million project featuring a one-month museum exhibit at The Paley Center for Media in NYC commemorating Title IX and the impact female athletes have had on equal rights.

The MRKT’s work in the LatinX community included an influencer relations campaign for HBO Max’s “Gordita Chronicles” that celebrated bicultural family stories. The agency was hired as the first multicultural publicity AOR for NBCUniversal to work across all scripted and unscripted programming targeting BIPOC and LGBTQIA+ viewers in a holistic way.

The MRKT’s win highlights the importance of having a diverse team who can speak to different communities, reflecting the diversity of the world. With marketing becoming increasingly global, understanding and speaking to different communities is a key part of successful campaigns.

Big congratulations to Marcos Barron, Bree Bosselmann, Venessa Fraguio and the entire team at The MRKT.

Boutique Agency

Tier One Partners provides PR for disruptors by staying ahead of trends

When your business caters to pioneers, disruptors, and challengers, it’s imperative that you help clients spot trends. Tier One Partners does this so well, using an Agile Communications methodology, that it is receiving an award as a boutique agency of the year in PR Daily’s Top Agencies Awards for Boutique Agency.

Integrated marketing communication firm Tier One Partners centers its business on staying a few steps ahead of markets. Its sweet spot is discovering trends for clients and communicating them. This is more than just marketing-speak for Tier One.

It caters to change-inducing clients: pioneers, disruptors and challengers in technology, financial services, digital health, climate tech and other verticals. Appropriately, its internal mantra is “be indispensable partners to our clients.”

While many firms tout that they’re trend-spotters, Tier One’s business depends on it. As such, it accepts that it must move quickly. Accordingly, Tier One created what it calls an Agile Communications Methodology, which helps it remain lean and nimble, shunning the bureaucratic hurdles of traditional agencies.

At Tier One, remaining ahead of the markets involves far more than making predictions and hoping they’re correct. Instead, the agency infuses its trendspotting with an emphasis on data, using analytical tools that rely on measurement and data.

And while data is important, Tier One insists that creativity is an equally powerful element in its work. The firm injects creative exercises throughout its work, ensuring fresh thinking that inspires differentiated communication tactics. Another part of its philosophy is an all-hands-on approach that breaks silos and emphasizes cross-functional collaboration.

Lastly, while Tier One creates and implements long-term plans, it ensures its perspective remains fresh, working in sprint intervals, which allows the team to adjust its outlook easily when new opportunities arise.

An example of Tier One’s work with disruptors is how it helped Ally Financial, the country’s largest digital-only bank, communicate a plan to eliminate overdraft fees. Tier One earned features in The Wall Street Journal, AP, NPR, The New York Times and on “Good Morning America.”

And speaking of staying ahead of the market, nearly every major bank has followed Ally’s lead and eliminated or lowered overdraft fees.

Tier One’s business plan has worked. In 2021, Tier One generated $3.6 million in revenue, a 41% YOY increase. Moreover, nearly 32% of that came from organic account growth, reflecting Tier One’s mission to be an indispensable long-term partner to clients.

Congratulations to Tier One Partners!

Invesco QQQ's "How Not to Suck at Money"

Purpose Campaign

160over90 and Invesco QQQ Teach College Students ‘How Not to Suck at Money’

Global creative agency 160over90 helped exchange-traded fund Invesco QQQ make learning about financial management fun for college students and student-athletes, raising awareness about a game called “How Not to Suck at Money.” The resulting integrated campaign gained 160over90 PR Daily’s Top Agency Award in the Purpose category.

Financial management can seem dry and unexciting. On the other hand, knowing the best ways to manage your money is a critical life skill. Unfortunately, 9 of 10 college students haven’t taken a non-credit course in financial literacy, according to Zeldis Research Associates.

This knowledge deficit is even more of a concern since a recent policy shift known as NIL allows student-athletes to earn money from endorsing products. Resulting revenue is expected to exceed $1 billion this year.

As such, the exchange-traded fund Invesco QQQ collaborated with creative agency 160over90 on a financial education project for college students and student-athletes. Invesco QQQ’s financial education campaign’s center was an online educational game called “How Not to Suck at Money.”

Getting college students and student-athletes interested in the game and Invesco QQQ was not an easy task given the myriad attractions vying for attention on social media. This is where 160over90’s experience with influencers as well as former college athletes became critical. Prior to this effort, Invesco QQQ lacked an influencer program.

In addition to tapping celebrity influencers, such as former college and NBA star Grant Hill, former WNBA player Swin Cash and film director Michael B. Jordan, 160over90 and Invesco QQQ staged in-person events and sponsorships. Hill, Cash and other members of Invesco QQQ’s advisory board appeared at these events, speaking with students and media about money management.

To date, there have been more than 2 million visits to the How Not To Suck At Money site and 54,000 game plays. In addition, there were more than 700 media mentions of the effort. Influencers have produced more than 140 social posts, garnering 98% positive sentiment and 2 million impressions.

Congratulations to senior account director Kristen McMahon, VP Kristen Adams, senior account executive Erin French, account coordinator Roy Razmjou, account coordinator Sophie Chrisco, account executive Sajani Mantri, account director Kenny Rosenstock, senior account director Carrie Collins, and senior account manager Maddy Horan, all from 160over90.

Agenda C

Public Relations Campaign

Agenda C’s PR effort raises awareness and lower drug prices

It’s rare when a PR campaign raises awareness and results in action, yet that’s what Australian agency Agenda C did. First, it alerted citizens about rising prices for medication and eventually politicians responded, lowering costs. This outcome earned Agenda C and its partners, Curious Minds Media and Insightfully, an award in PR Daily’s Top Agencies, Campaigns of the Year Awards in the Public Relations category.

If you want to hear a story about PR starting from scratch, raising awareness for a worthy effort whose end goal seems nearly impossible, but the goal is met, and it benefits millions, well, you’re going to enjoy this story.

In Australia, the government offsets the prices of certain basic medications. Consumers must pay the balance, known as a co-pay, which rises with inflation. As the co-pay rose, Australia’s Pharmacy Guild (PGA) became concerned that citizens were finding essential medicines harder to afford. With a general election set for 2022, PGA decided in 2021 to launch a campaign to lower the co-pay.

PGA contacted Agenda C, which worked with polling partner Insightfully and digital agency Curious Minds Media on the effort. First, the group had to raise awareness of the rising co-pay and inform citizens the government could lower it. Agenda C mounted an integrated effort, complete with social media, press packs, pharmacy activations and a 24/7 campaign.

Yet the thinking behind the work is where Agenda C excelled. In 2021, with Covid raging, the agency predicted vaccines would reduce suffering eventually. Further, it predicted supply chain problems would increase prices once Covid subsided. As such, Agenda C decided the 2022 election would center on cost-of-living issues.

Indeed, that’s what happened. Rising costs overtook Covid as the major election issue. Since the rising co-pay was the center of Agenda C’s effort, the agency’s strategy worked. Eventually, both political parties agreed on a reduced co-pay. Once the election was over, the government announced that Australians would pay less for prescriptions. It was the first time in 75 years that the co-pay fell.

Congratulations to the team at Agenda C.

Beyond Bed Finding Amplifying Brand Awareness for a Health Tech Start-Up

Media Relations Campaign

Amendola helps further healthcare with Force Therapeutics and Motient

Amendola, an insights-driven public relations and marketing firm, wins this year’s Media Relations Award for its work on two separate campaigns, Thought Leadership Campaign for Force Therapeutics and Beyond Bed Finding for Motient, a healthcare tech startup, in PR Daily’s Top Agencies, Campaigns of the Year.

Amendola’s main goal with Force Therapeutics’ thought leadership campaign was to generate media coverage for them on a more national scale. Amendola would in part do this by capitalizing on Force Therapeutics’ prestigious client base and proposing the constant pitching of the company’s leadership and clients to the media.

Amongst many successes for Force Therapeutics was the increase from one press release per year to ten. Amendola secured high-profile media for the company along with securing interviews in Orthopedics Today and being published in MedCity News.

Amendola partnered with one of Force’s most prestigious clients, Geisinger, to write and place a byline in Harvard Business Review and secure four more interviews with Becker’s Hospital Review, Digital Health Insights, This Week in Health IT, and Healthcare Innovation. In all these interviews, the clients mentioned Force Therapeutics and all of its benefits.

Amendola was also successful in bringing more brand awareness to Motient on a national scale. Motient was founded in 2019 by two ER technicians to help health systems manage interfacility transfers and has no direct competition in this space. The goal was to highlight the impact that Motient’s software had on patients within Kansas and make it known that it is also available nationwide.

News releases were released, and high-profile coverage was secured with Associated Press, USA Today, and US Newsweek. Podcast interviews took place with Patient Safety and Quality Healthcare, HIT Like a Girl, Kevin MD, Air Med and Rescue, Faisal and Friends, and local outlet the Topeka Capital-Journal.

The coverage on podcasts, sophisticated healthcare publications, and media coverage throughout Kansas led to the success of Amendola’s Beyond Bed Finding Campaign for Motient. Amendola found that the key to elevating Motient’s brand on the national level was centering media coverage on their physician co-founders. Their social media presence before Amendola was small and since then Motient has gained two million impressions on Linkedin posts within thirty days.

Congratulations to Amendola on their successful campaigns!

Thought Leadership Campaign Results in 24% Increase in Share of Voice in One Year