Are you ready? 5 steps to prepare for effective crisis management

If crisis strikes, do you have a real-time mindset for social and traditional media? Marketing and PR consultant  Heidi Cohen says a flexible crisis-management plan is needed. “Without the ability to quickly mobilize the appropriate staff and other resources, the crisis can easily escalate beyond the level necessary,” she writes. Cohen shares five recommendations, which include internal and external communication, social media monitoring, and approval processes. — Susan Young